Press Resources
Look here for information about Soofa and our founders, recent articles published about our work, and brand resources. For media inquiries please contact hi@soofadigital.com.
About Soofa
Soofa is a women owned company, founded out of the MIT media lab and Harvard in 2014. We make sustainable Soofa Signs, which are the leading solar-powered communication tool for cities and advertisers all over the U.S.
Our Founders
Sandra Y. Richter is Soofa's Co-Founder. While at MIT, she worked with municipalities in South Africa, Japan, China, and Europe on smart transportation systems in collaboration with companies like Volkswagen, Lockheed Martin, and Verizon to define smart city strategies and evaluate business models. She co-founded Soofa in 2014 to deploy smart, social, and sustainable city technology in neighborhoods all around the world. She is a city dweller in Cambridge, MA.
Jutta Friedrichs is Soofa’s Co-Founder and VP of Operations. With over ten years of experience in design and development of innovative products and services in the UK, China and the U.S., Jutta compulsively generates ideas, simplifies complex issues, optimizes processes, and builds disruptive businesses through creative thought leadership and management. Jutta co-founded Xindao’s product design studio and her furniture design studio, MÜ, in Shanghai before earning her Masters at the Harvard Graduate School of Design. She now serves as a mentor at the Harvard Innovation Lab and has earned multiple international design awards, including two Red Dot Awards.
