Lobster rolls, unbeatable sports teams, a sunkissed river, unique neighborhoods, local events: there is so much that makes Boston the most special city. But what’s so great about these things if no one knows about them? We have your solution in three words: Boston outdoor advertising.
Boston, now is your time to up your city advertising game and make your brand unforgettable. Let us help you reach your unique campaign goals. Join the movement in Boston.
Soofa’s mission is to create smart, social, and sustainable technology for public spaces while offering unique opportunities for advertisers to spread the word about their brand in an authentic and memorable way. Our solar-powered outdoor digital signs are revolutionizing advertising in Boston and beyond. Here’s how we do it.
When walking through the Seaport District, your audience will find not only their neighborhood newsfeed with upcoming activities at local establishments like Harpoon Brewery and the ICA, but also invitations to free workout classes on the Seaport Common, QR codes for nearby restaurant menus, and live city news feeds.
Pop over to Allston or Fenway, and your audience will be welcomed by useful information like the upcoming schedule of the green line T and QR codes to register for events like Boston Architectural College open houses and educational webinars. They’ll also find invitations to seasonal events on main streets like Lansdowne and area maps to keep them getting to where they’re going.
On each of these signs, you have the opportunity to mix in what makes your brand special. Soofa has already captured your audience’s attention—seize your chance to keep it on your brand.
Our outdoor advertising signs in Boston also make it easy for your target audience to interact with your creative content which often leads to increased brand awareness and converted loyalists.
Harpoon Brewery recently exhibited their creativity on Soofa with SMS invites to virtually buy a friend a six-pack of their beer. Seaport Sweat shared their free outdoor workout class schedule and the local daily weather as a combo to convince passersby to sign up.
Soofa Signs also allow you to better get to know your customers so you can continue to grow and evolve into a brand that connects more deeply with your Boston audience. Through state-of-the-art data sensors, you have the ability to measure and analyze unique impressions when you advertise on our digital signs. This also allows your advertisements to stay up to date and relevant around Boston.
Because Soofa Signs are integrated into the most heavily trafficked areas of walkable neighborhoods in Beantown, your ad content is more likely to be noticed and remembered. Our signs are also helping to create an equity of access to local information as they feature screens that everyone can see and use.
Oh, and did we mention all Soofa Signs are solar-powered and use zero-emissions technology? Our digital billboards in Boston are doing good by bringing the community together without the trace of a carbon footprint. The featured e-ink paper screens are friendly to the earth and to your audience’s eyes as they’re satisfying to look at and easy to read.
