
Hi, we're Soofa.
Soofa is the ultimate outdoor advertising and smart city communication platform. We market our innovative solar-powered digital kiosks to cities and advertisers.
We’re MIT- and women-founded, committed to diverse voices in the tech world and an inclusive work environment, pursuing a mission to make every city smart, social, and sustainable.
Launched out of MIT in 2014, Soofa has remained committed to bringing innovative technology and design to cities around the world. We are a passionate team of engineers, designers, and problem-solvers.
We believe in what we do, and we’re excited about creating impactful experiences that empower cities and brands to provide equitable access to information across their communities while leading the way in creating a more sustainable future for the OOH industry.

Our Leadership




Our Board of Directors



Our Advisory Board




Our Investors
We are proud to be backed by Boston’s best seed venture capitalist
and angel investors.
Soofa Press and Thought Leadership
Soofa recently launched a ‘Book Now’ option on our website, which allows anyone to build custom digital campaigns quickly and at a reduced cost. The Book Now platform is designed for brands or small businesses who want to try out a campaign with us, without a major commitment.
As consumer behavior changes over time, retail environments are becoming more dynamic and interconnected with digital technology to build stronger relationships with customers. But by integrating smart, interactive digital solutions like Soofa Signs, retail brands can turn these overlooked outdoor areas into vibrant touchpoints that engage consumers from the moment they arrive.
Fullerton, California recently chose and introduced two Soofa Signs to the city, aiming to enhance communication with residents and visitors alike. Overall, the partnership emphasizes the city’s commitment to increasing public engagement and improving access to information. We spoke to Taylor Samuelson, Senior Administrative Analyst from the City of Fullerton, to learn why they chose Soofa Signs and how they’re utilizing them so far.
As part of their mission to enhance accessibility and connectivity, Longwood Collective has partnered with Soofa to introduce two strategically placed Soofa Signs. We spoke to members of the Longwood Collective team, including Samantha Ormsby, Vice President of Communications and Public Affairs, to learn why they chose Soofa Signs and how they’re utilizing them so far.