Hi, we're Soofa.
Soofa is the ultimate outdoor advertising and smart city communication platform. We market our innovative solar-powered digital kiosks to cities and advertisers.
We’re MIT- and women-founded, committed to diverse voices in the tech world and an inclusive work environment, pursuing a mission to make every city smart, social, and sustainable.
Launched out of MIT in 2014, Soofa has remained committed to bringing innovative technology and design to cities around the world. We are a passionate team of engineers, designers, and problem-solvers.
We believe in what we do, and we’re excited about creating impactful experiences that empower cities and brands to provide equitable access to information across their communities while leading the way in creating a more sustainable future for the OOH industry.
Our Leadership
Our Board of Directors
Our Advisory Board
Our Investors
We are proud to be backed by Boston’s best seed venture capitalist
and angel investors.
Soofa Press and Thought Leadership
How do you access your city’s public transit information? Check out how Soofa Signs are leading the way in sustainable city communication with our transit widget and more.
While in operation for over half a century, BU MET has reached thousands of Boston natives and others through their various outreach strategies. They are currently running a digital and static ad campaign on Soofa Signs in Allston, Brookline, and Fenway to showcase their diverse range of educational programs while targeting audiences in local communities.
Whether you're a resident trying to find your way to a new coffee shop or a tourist exploring unfamiliar surroundings, effective way-finding is crucial for a seamless urban experience. Here’s why Soofa Signs are the perfect wayfinding solution for any city.
In 2021, Martin’s Park installed their Soofa Sign as a way to better connect with visitors, provide a wayfinding solution, and promote local events. We spoke to the management team at Martin’s Park, Sierra Rothberg and Jennifer Coyne to learn more about how they use their Soofa Sign and the positive impact it’s making on the park.