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As consumer behavior changes over time, retail environments are becoming more dynamic and interconnected with digital technology to build stronger relationships with customers. But by integrating smart, interactive digital solutions like Soofa Signs, retail brands can turn these overlooked outdoor areas into vibrant touchpoints that engage consumers from the moment they arrive.

Fullerton, California recently chose and introduced two Soofa Signs to the city, aiming to enhance communication with residents and visitors alike. Overall, the partnership emphasizes the city’s commitment to increasing public engagement and improving access to information. We spoke to Taylor Samuelson, Senior Administrative Analyst from the City of Fullerton, to learn why they chose Soofa Signs and how they’re utilizing them so far. 

As part of their mission to enhance accessibility and connectivity, Longwood Collective has partnered with Soofa to introduce two strategically placed Soofa Signs. We spoke to members of the Longwood Collective team, including Samantha Ormsby, Vice President of Communications and Public Affairs, to learn why they chose Soofa Signs and how they’re utilizing them so far.

Navigating bustling urban environments can be a challenge, even for seasoned city dwellers. Soofa Signs are solar-powered digital communication platforms equipped with digital or static wayfinding maps—a game-changer for creating seamless, smart, and sustainable navigation experiences. Let’s explore the key benefits of incorporating your city’s wayfinding map into Soofa Signs.