Upcoming Events
Reach People Where They Are — Before, During, and After Your Event
Soofa Signs help large and small events communicate with attendees and the community in real time. From wayfinding and event schedules to last-minute updates and sponsor messages, Soofa’s digital, solar-powered signs make it easy to share important information exactly where people are — on sidewalks, in parks, and along busy streets. Connect with your audience effortlessly and keep your event running smoothly, all while enhancing the experience for everyone.
National
Music & Festivals
Lollapalooza: Chicago, IL — August 1–4
Outside Lands: San Francisco, CA — August 8-10
Bumbershoot: Seattle, WA — August 30-31
Newport Folk Festival: Newport, RI — July 25-27
Austin City Limits: Austin, TX — October 3-5 & 10-12
Levitation: Austin, TX — September 25-28
Major Sporting Events
MLB All-Star Game: Truist Park, Atlanta, GA — July 15
USA Outdoor Track and Field Championships: Hayward Field, Eugene, OR — July 31–August 3
WWE SummerSlam: MetLife Stadium, East Rutherford, NJ — August 2–3
US Open (Tennis): Billie Jean King National Tennis Center, NYC — August 24–September 7
Ryder Cup: Farmingdale, NY — September 23–28
Tours & Cultural
Adam Sandler "You’re My Best Friend" Tour: U.S. arenas — September–November
Paul McCartney "Got Back 2025" Tour: North American dates starting late September
Other Notable Events
Dreamforce: San Francisco, CA — September 15–18
SEMA Show: Las Vegas, NV — November 4–7