Soofa Signs are a unique digital communication platform that are increasing standards for outdoor advertising and public messaging. Here’s a breakdown of some common questions we get about how Soofa Signs work, what makes them different, and how businesses and communities can benefit from them.
Read MoreSoofa Signs offer city landowners like yourself a powerful and versatile tool to engage the public, promote local businesses, foster a connected community, and so much more. Here are creative uses of Soofa Signs to spark your inspiration!
Read MoreAs the 2024 holiday season approaches, many brands are ramping up their marketing efforts to reach consumers at various touch points. Out-of-home (OOH) advertising is a unique opportunity for holiday campaigns because they offer visibility and engagement in high-traffic areas when consumers are most active. However, holiday ad clutter means your messaging needs to break through in a strategic way. Here’s how to optimize your OOH campaigns this holiday season to maximize impact.
Read MoreThe recent DPAA (Digital Place-Based Advertising Association) Global Summit in New York City provided a space for innovation, vision, and leadership in the world of digital out-of-home (DOOH) advertising. Soofa’s founder, Jutta Friedrichs, and CEO, Toby Sturek, attended the conference and brought Soofa Signs along to provide real-time examples of their sustainable technology and branding capabilities.
Read MoreAt GroceryShop 2024 in Las Vegas, Soofa team members Kiel Hauck and Taylor Land made waves by showcasing how Soofa’s solar-powered outdoor signs can help retailers and CPG brands engage with underutilized spaces and address key industry challenges. Check out highlights from the conference here.
Read MoreRevere Public Library, in the heart of Revere, Massachusetts, serves as a community hotspot for local events, information, and connection. They recently installed a Soofa Sign outside the library, and are already seeing positive results. We spoke to Diana Luongo, Director, and Krystee Maniscalco, Young Adult and Community Outreach Librarian to learn what Soofa Sign features they’re utilizing most.
Read MoreSince 2014, Soofa Signs and have evolved to improve engagement in large and small communities all over the country. Check out our guide for everything a landowner should know about the benefits of Soofa Signs in their community.
Read MoreIn the ever-evolving retail landscape, staying ahead of trends in communication signage and shopper engagement strategies is crucial for lasting success. Enter Soofa Signs, a solar-powered digital signage solution offering cutting-edge features that expand retail brand visibility and enhance consumer interaction.
Read MoreGrubStreet, a non-profit creative writing center, has been a beacon for aspiring writers and literary enthusiasts in Boston since 1997. We spoke to Nora Meiners, Marketing Operations Manager for GrubStreet, to learn more about why they chose Soofa for their recent OOH campaign and the positive impact they're seeing so far.
Read MoreCheck out a summary and video of our recent webinar: Optimizing Your Ad Budget During Political Advertising Seasons, hosted by OOH experts Susan Remkiewicz and Chris Farnkopf. While political advertising seasons may present challenges, they also create opportunities for brands that are willing to think outside the box. With the right partners and a strategic approach, advertisers can successfully navigate this competitive landscape and achieve their campaign goals.
Read MoreThe American Foundation for Suicide Prevention is currently running a vibrant static advertising campaign on Soofa Signs to promote their annual, “Out of the Darkness” community walks. We spoke with Jessica van der Stad, Executive Director of AFSP’s Massachusetts chapter to learn why they chose Soofa Signs for this impactful cause.
Read MoreStop and Shop, a large New England grocery store chain, recently took over Boston-area Soofa Signs to promote their new store location in Allston Yards. With stores in operation since 1918, Stop and Shop is a pro at knowing how to extend their brand reach with strategic communication and advertising. Learn why they chose Soofa and how their static ads earned them over two million impressions.
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