As consumer behavior changes over time, retail environments are becoming more dynamic and interconnected with digital technology to build stronger relationships with customers. But by integrating smart, interactive digital solutions like Soofa Signs, retail brands can turn these overlooked outdoor areas into vibrant touchpoints that engage consumers from the moment they arrive.
Read MoreFullerton, California recently chose and introduced two Soofa Signs to the city, aiming to enhance communication with residents and visitors alike. Overall, the partnership emphasizes the city’s commitment to increasing public engagement and improving access to information. We spoke to Taylor Samuelson, Senior Administrative Analyst from the City of Fullerton, to learn why they chose Soofa Signs and how they’re utilizing them so far.
Read MoreAs part of their mission to enhance accessibility and connectivity, Longwood Collective has partnered with Soofa to introduce two strategically placed Soofa Signs. We spoke to members of the Longwood Collective team, including Samantha Ormsby, Vice President of Communications and Public Affairs, to learn why they chose Soofa Signs and how they’re utilizing them so far.
Read MoreNavigating bustling urban environments can be a challenge, even for seasoned city dwellers. Soofa Signs are solar-powered digital communication platforms equipped with digital or static wayfinding maps—a game-changer for creating seamless, smart, and sustainable navigation experiences. Let’s explore the key benefits of incorporating your city’s wayfinding map into Soofa Signs.
Read MoreSoofa Signs are a unique digital communication platform that are increasing standards for outdoor advertising and public messaging. Here’s a breakdown of some common questions we get about how Soofa Signs work, what makes them different, and how businesses and communities can benefit from them.
Read MoreSoofa Signs offer city landowners like yourself a powerful and versatile tool to engage the public, promote local businesses, foster a connected community, and so much more. Here are creative uses of Soofa Signs to spark your inspiration!
Read MoreAs the 2024 holiday season approaches, many brands are ramping up their marketing efforts to reach consumers at various touch points. Out-of-home (OOH) advertising is a unique opportunity for holiday campaigns because they offer visibility and engagement in high-traffic areas when consumers are most active. However, holiday ad clutter means your messaging needs to break through in a strategic way. Here’s how to optimize your OOH campaigns this holiday season to maximize impact.
Read MoreThe recent DPAA (Digital Place-Based Advertising Association) Global Summit in New York City provided a space for innovation, vision, and leadership in the world of digital out-of-home (DOOH) advertising. Soofa’s founder, Jutta Friedrichs, and CEO, Toby Sturek, attended the conference and brought Soofa Signs along to provide real-time examples of their sustainable technology and branding capabilities.
Read MoreAt GroceryShop 2024 in Las Vegas, Soofa team members Kiel Hauck and Taylor Land made waves by showcasing how Soofa’s solar-powered outdoor signs can help retailers and CPG brands engage with underutilized spaces and address key industry challenges. Check out highlights from the conference here.
Read MoreRevere Public Library, in the heart of Revere, Massachusetts, serves as a community hotspot for local events, information, and connection. They recently installed a Soofa Sign outside the library, and are already seeing positive results. We spoke to Diana Luongo, Director, and Krystee Maniscalco, Young Adult and Community Outreach Librarian to learn what Soofa Sign features they’re utilizing most.
Read MoreSince 2014, Soofa Signs and have evolved to improve engagement in large and small communities all over the country. Check out our guide for everything a landowner should know about the benefits of Soofa Signs in their community.
Read MoreIn the ever-evolving retail landscape, staying ahead of trends in communication signage and shopper engagement strategies is crucial for lasting success. Enter Soofa Signs, a solar-powered digital signage solution offering cutting-edge features that expand retail brand visibility and enhance consumer interaction.
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