Soofa is Supporting Local Businesses for Free as Communities Reopen
As states gradually lift coronavirus lockdown measures, local businesses are advertising their reopenings with Soofa Signs. The economic downturn spurred by COVID-19 has presented immense challenges to local businesses, including reduced revenue, cut advertising spend, decreased customer capacity, and an inability to reach consumers in neighborhoods where storefronts are located.
To combat these challenges, Soofa is supporting local businesses by offering free advertising on the Soofa Signs all over Boston and Atlanta.
Local businesses can engage with the public by communicating their reopening timeline, adjusted hours of operation, and upcoming events and specials. Soofa measures and delivers advertising campaigns based on real-time impressions, so businesses can be sure their reopening messages are being seen as pedestrian activity increases during the summer months.
In Atlanta and Boston, restaurants are opening with outdoor seating and social distancing.
Park Tavern, overlooking Atlanta’s Piedmont Park, is spreading the word that they are open for Father’s Day brunch.
Martin’s Coffee Shop in Brookline, MA continues to share messages of support with customers through their Soofa campaign while enticing passersby with their carry-out options.
Other brick-and-mortar spaces are announcing that they’re open for business.
Broadway Physical Therapy’s campaign is alerting the public that they are taking on new patients.
Georgia Fresh For Less, a program that matches SNAP/EBT dollars at participating farmers’ markets, encourages shoppers to choose local farmer’s markets as a safe and affordable alternative to grocery stores.
TireTutors, an MIT-based startup, says, “It’s such an easy way to do outdoor marketing, otherwise we’d have to do flyers. It’s a cool idea!”
For businesses that remain closed, Soofa Signs help build brand awareness and engage viewers through virtual offerings.
Small cultural institutions are advertising virtual gallery tours and performances on the Sign, driving engagement with the public despite physical distancing.
The Peabody Essex Museum in Salem, MA encourages the public to “Stay Well, Stay Inspired” by enjoying the museum’s collections at home, while the Phoenix Orchestra invites the public to take part in a virtual concert series.
