AI Tools to Help with Your next OOH Campaign
With the fast development of artificial intelligence (AI) tools, there are countless options available to help accelerate your marketing efforts, but it may be hard to know which ones will work best for your brand. So if you’re new to AI or want recommendations, here are some platforms and ways to use them that will help you build your next OOH campaign faster.
Think of An Ad Concept
There are lots of text generative AI tools to help you think of an idea for your ad. You could use platforms like ChatGPT, Google Bard, Jasper AI, or others to try asking important research questions like:
“What’s trending in outdoor advertising right now?”
“What ads are X company putting out?”
“What are important keywords customers search for X product or service?”
“What problems are X customers facing?”
Based on your own research and information from AI, you’ll have inspiration on how to create a concept that will resonate with your audience and stand out from your competitors.
You could also ask these AI tools what it knows about your own brand. This could be helpful because you can see what AI gets right, and what it gets wrong about your brand purpose, colors, services, values and more. Based on what AI tells you, it may indicate what areas your brand could emphasize more in your messaging.
Create an Idea for a Visual
Need inspiration for how to visualize your campaign? Easily create concept or reference art with AI tools like Stockimg AI, Adobe Generative Fill, and Gettimg AI. Simply input what elements you want to see or change, and let AI edit for you.
Play around with different ideas, add to files or photos you already have, and in no time you’ll have a creative idea you can put into action. You could even ask these tools to show you your ad on a billboard or other platform, to visualize what it’ll look like in real life!
Develop Copy or a CTA
Use AI to help you develop copy or a call-to-action statement for your ads. Once you have an idea for your concept and visual, you can ask text generative platforms what keywords or phrases would be impactful to people seeing the ad. Some tools like Jasper AI allows you to change the tone of your writing and will produce keywords to help boost your SEO. For your OOH marketing campaigns this works as well to keep people’s attention on your ads.
Overall, AI can be a useful way to help accelerate your work process and help you think of new ideas to try in your campaigns. The best part is that you can cycle through many possibilities in little time, saving you hours of brainstorming and working.
Interested in trying out a new platform for your campaign as well? Check out sustainable Soofa Signs by filling out our ad interest form or emailing hi@soofadigital.com