As the 2024 holiday season approaches, many brands are ramping up their marketing efforts to reach consumers at various touch points. Out-of-home (OOH) advertising is a unique opportunity for holiday campaigns because they offer visibility and engagement in high-traffic areas when consumers are most active. However, holiday ad clutter means your messaging needs to break through in a strategic way. Here’s how to optimize your OOH campaigns this holiday season to maximize impact.
Read MoreThe North of Boston Convention and Visitors Bureau’s innovative Soofa approach aimed to build brand awareness and attract visitors to the Boston area from beyond the local region. In an insightful conversation, Nancy Gardella, Executive Director of North of Boston, shared her experiences and takeaways with CVB’s digital Soofa campaign.
Read MoreThe New England Revolution utilizes all types of OOH platforms, including Soofa Signs. We spoke to Justin Rogers, Director of Marketing and Digital Advertising for the New England Revolution to learn what OOH platforms helps them build brand awareness, and why they continue to use Soofa Signs.
Read MoreWith the fast development of artificial intelligence (AI) tools, there are countless options available to help accelerate your marketing efforts. So if you’re new to AI or want recommendations, here are some platforms and ways to use them that will help you build your next OOH campaign faster.
Read MoreNight Shift is a brewing company in Everett, MA, and is no stranger to creative marketing strategies. In addition to social media, Night Shift Brewing also utilizes OOH marketing to connect with locals and tourists. We recently spoke to Kelly Scarpone, brand manager at Night Shift Brewing to learn more about their current advertising campaign on Soofa Signs, and why they chose our platform.
Read MoreWith summer approaching and more people outside, seasonal OOH advertising campaigns are in full effect. To make the most of the warmer months in 2023, here are a few tips to create campaigns that will make a big difference for your brand.
Read MoreSoofa recently launched a ‘Book Now’ option on our website, which allows anyone to build custom digital campaigns quickly and at a reduced cost. The Book Now platform is designed for brands or small businesses who want to try out a campaign with us, without a major commitment.
Read MoreWant to make the most of your advertising campaign? It’s time to think deeper about the best way your brand can connect with your intended audience. Here’s what to keep in mind when developing your hyperlocal campaign with Soofa.
Read MoreWith the growing effects of climate change, sustainable practices become increasingly important for everyone, and advertisers are no exception. As more brands publicly promote an eco-friendly approach through digital advertising, how much are these ads actually costing the planet? Here’s how to get started with creating a carbon neutral campaign for 2023.
