Outdoor Shopping Center Augments Visitor Experience with Soofa Advertising Signs
Legacy Place, an outdoor lifestyle destination boasting a variety of retail stores, restaurants, fitness studios, and a movie theater, is using Soofa Signs to highlight upcoming events and retail specials to its visitors. Legacy’s tenants can now advertise on the Signs, increasing their brand’s visibility throughout the shopping center, while visitors can consult the Signs for property updates, COVID-19 guidelines, and retail information.
The shopping center will use the Signs’ pedestrian sensor to monitor foot traffic. These insights are a critical tool for Legacy Place and its occupants, as businesses adjust their operations due to COVID-19 regulations.
The Signs are also an opportunity to display the signature Legacy Place branding on the Signs’ vinyl.
"In a moment where communication is key, we are really excited to use the Soofa Signs to communicate Legacy Place information to our visitors. The Signs allow us to reach both new and repeat visitors with up-to-the-minute property news and developments, while also giving us data-driven insights to monitor the extent to which foot traffic is quickly increasing at the center.” - Christa Seychew, General Manager