Posts in Case Studies
Embracing Community Experience with Soofa Signs at Longwood Collective

As part of their mission to enhance accessibility and connectivity, Longwood Collective has partnered with Soofa to introduce two strategically placed Soofa Signs. We spoke to members of the Longwood Collective team, including Samantha Ormsby, Vice President of Communications and Public Affairs, to learn why they chose Soofa Signs and how they’re utilizing them so far.

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Enhancing A Community Hub: The Impact of Soofa Signs at the Revere Public Library

Revere Public Library, in the heart of Revere, Massachusetts, serves as a community hotspot for local events, information, and connection. They recently installed a Soofa Sign outside the library, and are already seeing positive results. We spoke to Diana Luongo, Director, and Krystee Maniscalco, Young Adult and Community Outreach Librarian to learn what Soofa Sign features they’re utilizing most.

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Discovering GrubStreet: A Literary Gem on Boston Seaport Soofa Signs

GrubStreet, a non-profit creative writing center, has been a beacon for aspiring writers and literary enthusiasts in Boston since 1997. We spoke to Nora Meiners, Marketing Operations Manager for GrubStreet, to learn more about why they chose Soofa for their recent OOH campaign and the positive impact they're seeing so far.

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More Than Advertising with American Foundation for Suicide Prevention

The American Foundation for Suicide Prevention is currently running a vibrant static advertising campaign on Soofa Signs to promote their annual, “Out of the Darkness” community walks. We spoke with Jessica van der Stad, Executive Director of AFSP’s Massachusetts chapter to learn why they chose Soofa Signs for this impactful cause.

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Stop & Shop’s Fresh OOH Campaign with Soofa

Stop and Shop, a large New England grocery store chain, recently took over Boston-area Soofa Signs to promote their new store location in Allston Yards. With stores in operation since 1918, Stop and Shop is a pro at knowing how to extend their brand reach with strategic communication and advertising. Learn why they chose Soofa and how their static ads earned them over two million impressions.

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The New England Revolution Keep Winning with OOH Soofa Signs

The New England Revolution, one of Major League Soccer's (MLS) premier teams, is celebrating another successful out-of-home (OOH) advertising campaign on Boston-area Soofa Signs. Soofa’s partnership with New England Revolution has been ongoing since 2019, and continues to set the standard for effective, community-centered advertising in the sports industry.

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Boosting North of Boston's Tourism with Soofa Signs

The North of Boston Convention and Visitors Bureau’s innovative Soofa approach aimed to build brand awareness and attract visitors to the Boston area from beyond the local region. In an insightful conversation, Nancy Gardella, Executive Director of North of Boston, shared her experiences and takeaways with CVB’s digital Soofa campaign.

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Boston University Metropolitan College's Innovative Outreach to New Students

While in operation for over half a century, BU MET has reached thousands of Boston natives and others through their various outreach strategies. They are currently running a digital and static ad campaign on Soofa Signs in Allston, Brookline, and Fenway to showcase their diverse range of educational programs while targeting audiences in local communities.

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How Martin’s Park in Boston is Enhancing Visitor Experience

In 2021, Martin’s Park installed their Soofa Sign as a way to better connect with visitors, provide a wayfinding solution, and promote local events. We spoke to the management team at Martin’s Park, Sierra Rothberg and Jennifer Coyne to learn more about how they use their Soofa Sign and the positive impact it’s making on the park. 

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