Introducing the Soofa Pedestrian Trend Tracker

Measuring pedestrian traffic should be simple. But that is often not the case. To understand use of their public spaces, municipalities and private landowners often turn to manual people counting or pay hefty fees to download and sift through large, aggregate data sets from third-party vendors.


The Soofa Pedestrian Trend Tracker simplifies the process of gaining insight into pedestrian data trends. Using the sensors in our solar-powered Soofa Signs, we measure foot traffic without capturing any personal information.

 
 


Gain on-demand access to hyperlocal pedestrian data

With our Pedestrian Trend Tracker you can access pedestrian data easier than ever before. Soofa partners can access the tool online, anytime, anywhere. 

Better understand use of your public spaces

Use the Tracker to identify pedestrian trends on a granular level—by the hour, day, week, or month. Immediately pull data points like averages, highs, and lows, and visualize the data for quick and easy analysis. 

Identify pedestrian traffic trends and share with stakeholders

View foot traffic specific to a date or time, and use this data to:

  • Measure attendance for important local events

  • Monitor the seasonality of activity in your spaces

  • Make smart, data-driven decisions around urban planning

  • Justify local initiatives or apply for competitive grants 

  • Share data with local businesses to help them plan for reopening, hours, inventory, and more


Learn more about other data tools to measure mobility and resilience in your public spaces.

 

See the Pedestrian Trend Tracker in action.