Soofa Elevates Fan Engagement at The Premier Lacrosse League's 2024 Opening Weekend
In an exciting step towards merging technology, sustainability, and sports, Soofa Signs have now entered the event activation space, starting with the 2024 Premier Lacrosse League (PLL) Opening Weekend. Held at Bob Ford Field at Tom & Mary Casey Stadium on the University of Albany campus, two Soofa Signs marked a new era in fan engagement and communication.
The Premier Lacrosse League (PLL) is a professional lacrosse league in the United States, founded in 2018 by Paul Rabil and his brother Mike Rabil. The league aims to elevate the sport of lacrosse through a new model of competition and viewer interaction.
Soofa Signs have primarily been utilized in urban settings, offering cities and advertisers a sustainable out-of-home (OOH) communication platform. However, the PLL event signifies Soofa's entry into the event space, showcasing the signs’ adaptable features and mobile options.
“Our innovative solar-powered technology offers us flexibility and mobility that other digital signage cannot match due to their reliance on electricity,” said Toby Sturek, CEO of Soofa. “Our partnership with the Premier Lacrosse League is the first of many event-based deployments in which our signs can be customized and activated on a short-term basis, all while being environmentally sustainable.”
Throughout the weekend, Soofa Signs were strategically placed at key access points around the stadium, delivering important information to fans. From game schedules and way-finding maps, to team social media feeds and access to the PLL mobile app, the signs became an indispensable tool for attendees. Fans could also easily access team merchandise and purchase tickets for future games via unique QR codes displayed on the signs.
“Integrating Soofa signage into our 2024 Opening Weekend has unlocked new and innovative pathways to connect with our fans," said Danny Passovoy, Vice President of Ticketing & Fan Experience at the Premier Lacrosse League.
Sturek highlighted the significance of this partnership, stating, “We’re proud to partner with the Premier Lacrosse League on this unique engagement. Their eagerness and excitement to connect with their fans in innovative ways, coupled with their preference for easily customizable content throughout their venues, makes Soofa the perfect solution to deliver fresh fan experiences.”
Soofa is not only enhancing the fan experience for events, but also setting a new standard for environmentally friendly communication platforms in the outdoor advertising and smart city landscapes.
See Soofa at your next event! Email hi@soofadigital.com to learn more or fill out our landowner interest form.