Soofa Talk: Our Online Platform for Cities & Advertisers

Something that sets Soofa apart from other outdoor advertising options is Soofa Talk, our online platform that helps partners customize their campaigns and see real-time results. The best part is, Soofa Talk is free to all customers and is simple to use! Here are some of our favorite features of the platform.

Customize and Track Local Advertising

Real-Time Message Updates 

Soofa Talk provides all partners the ability to change or propose new digital campaign messages at any time. Customers can change their messaging when they want and as often as they want by uploading their own file or using our suggested templates. 

Customers can also select what signs in their campaign they want to post to, and what days of the week they want the message to show up. Our team then approves new digital messaging, and within 24 hours of the request, the messages are live on the smart signs.

This customizable feature is a valuable tool for our partners if they are looking for different results on their messaging. For example, if an advertiser uploads creative to a specific sign and sees lower engagement levels than expected, they can then create a different message or image to upload instead. 

For landowners, they can upload and change messaging depending on what events are happening in their community, or if any urgent matters need to be shared. 

Overall, Soofa Talk’s unique and flexible upload process allows all customers to try different digital creative to see what works best. 

Campaign Data Analysis

Soofa Talk also allows our customers to keep track of their campaign goals and data, such as impressions, hours, and sign location updates. 

For all campaigns that run on Soofa Signs, our team monitors and presents this data, but customers also have the ability to check campaign stats on Soofa Talk whenever they want. 

One data point is pedestrian data, which gives our partners an estimated number of people walking by their message or ad at a given time. All Soofa Signs have a pedestrian sensor that picks up wifi signals from nearby cell phones. Those numbers are then tracked on Soofa Talk throughout the duration of a campaign. 

Seeing data in real time is a great way for landowners and advertisers to determine how their messaging is performing and how pedestrian traffic varies based on smart sign location. 

Creative Ways to Connect

The collaborative environment Soofa Talk provides gives our customers many ways to get creative with their communication. Our Soofa team loves seeing the ways our advertisers and landowners choose to share messaging, and we encourage them to think outside the box for what Soofa Signs are used for. 

For example, Miami, Florida, uses Soofa Talk for promoting events like their walking club. Community members can sign up for the walking club by scanning a QR code on one of their Soofa Signs, as well as see mileage data from other people in the club. Miami chooses to use Soofa Signs in an interactive and creative way, while promoting a healthy community group. 

A new update to Soofa Talk is an interactive polling feature for landowners. They’ll be able to post their own poll questions to their Soofa Signs and monitor results that come in. This added feature will bring even more opportunities for community connection and give landowners an interactive element to use in their messaging. 

These features are only the start of what’s possible with Soofa Signs, and we have even more exciting features coming in 2023. Interested in learning more?

Written by: Ally Peters

Ally is a Content Marketing Specialist at Soofa and spends her days researching and reporting on current trends in smart city infrastructure and OOH media.