As the 2024 holiday season approaches, many brands are ramping up their marketing efforts to reach consumers at various touch points. Out-of-home (OOH) advertising is a unique opportunity for holiday campaigns because they offer visibility and engagement in high-traffic areas when consumers are most active. However, holiday ad clutter means your messaging needs to break through in a strategic way. Here’s how to optimize your OOH campaigns this holiday season to maximize impact.
Read MoreThe recent DPAA (Digital Place-Based Advertising Association) Global Summit in New York City provided a space for innovation, vision, and leadership in the world of digital out-of-home (DOOH) advertising. Soofa’s founder, Jutta Friedrichs, and CEO, Toby Sturek, attended the conference and brought Soofa Signs along to provide real-time examples of their sustainable technology and branding capabilities.
Read MoreGrubStreet, a non-profit creative writing center, has been a beacon for aspiring writers and literary enthusiasts in Boston since 1997. We spoke to Nora Meiners, Marketing Operations Manager for GrubStreet, to learn more about why they chose Soofa for their recent OOH campaign and the positive impact they're seeing so far.
Read MoreCheck out a summary and video of our recent webinar: Optimizing Your Ad Budget During Political Advertising Seasons, hosted by OOH experts Susan Remkiewicz and Chris Farnkopf. While political advertising seasons may present challenges, they also create opportunities for brands that are willing to think outside the box. With the right partners and a strategic approach, advertisers can successfully navigate this competitive landscape and achieve their campaign goals.
Read MoreThe American Foundation for Suicide Prevention is currently running a vibrant static advertising campaign on Soofa Signs to promote their annual, “Out of the Darkness” community walks. We spoke with Jessica van der Stad, Executive Director of AFSP’s Massachusetts chapter to learn why they chose Soofa Signs for this impactful cause.
Read MoreStop and Shop, a large New England grocery store chain, recently took over Boston-area Soofa Signs to promote their new store location in Allston Yards. With stores in operation since 1918, Stop and Shop is a pro at knowing how to extend their brand reach with strategic communication and advertising. Learn why they chose Soofa and how their static ads earned them over two million impressions.
Read MoreThe New England Revolution, one of Major League Soccer's (MLS) premier teams, is celebrating another successful out-of-home (OOH) advertising campaign on Boston-area Soofa Signs. Soofa’s partnership with New England Revolution has been ongoing since 2019, and continues to set the standard for effective, community-centered advertising in the sports industry.
Read MoreThe North of Boston Convention and Visitors Bureau’s innovative Soofa approach aimed to build brand awareness and attract visitors to the Boston area from beyond the local region. In an insightful conversation, Nancy Gardella, Executive Director of North of Boston, shared her experiences and takeaways with CVB’s digital Soofa campaign.
Read MoreJim Glaser, a personal injury lawyer based in Boston, recently launched an eye-catching advertising campaign utilizing Soofa Signs to promote his business, Jim Glaser Law. Here’s why this OOH campaign approach positions Glaser as a forward-thinking leader in the legal industry.
Read MoreWhile in operation for over half a century, BU MET has reached thousands of Boston natives and others through their various outreach strategies. They are currently running a digital and static ad campaign on Soofa Signs in Allston, Brookline, and Fenway to showcase their diverse range of educational programs while targeting audiences in local communities.
Read MoreDuring the 2023 holiday season, Blue Man Group used Soofa Signs in Boston for the first time to successfully display their ads and reach new and returning audience members. We spoke to Andrew Darcey, the Director of Marketing for Broadway in Boston to hear how Blue Man Group created impact with their Soofa campaign.
Read MorePerkins School for the Blind is a non-profit education organization based in Watertown, Massachusetts. They recently worked with Soofa to advertise their annual fundraising event, with a goal of providing more educational opportunities for their students and others. We spoke to Kat Roach, the Event Marketing Specialist at Perkins School for the Blind, to learn more about their campaign highlights.
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