Exploring BetMGM's Eye-Catching Campaign on Soofa Signs

With sports betting now legal in Massachusetts, betting companies large and small have brought their business to the Boston community and are rolling out creative OOH advertising strategies. BetMGM is a well-known betting company that recently finished a campaign with Soofa, and here’s how it went. 

Opportunity 

In March 2023, BetMGM became the Boston Red Sox’s official sports betting partner, shortly after sports betting became legal in Massachusetts. Since BetMGM is already an established sports betting brand, they wanted to amplify their messages to a new market using OOH advertising. The overall goal of their campaign was to increase brand awareness to various demographics in and around the Boston area. 

Solution 

Not only did BetMGM advertise inside Fenway Park, but around the stadium as well. As part of a larger advertising campaign in Boston, BetMGM chose four Soofa Signs in three neighborhoods for their static wrap ads. Their ads were on Soofa Signs right outside Fenway Park, at St. Mary’s in Lynn, and in Allston. Choosing locations at varying distances to Fenway Park also helped BetMGM cover multiple demographics like young professionals, parents, students over 21 and more. 

Results 

As a result of their static campaign with Soofa, BetMGM obtained an estimated 5,942,403 total impressions over two months. The betting company seized their opportunity to reach Boston sports fans, specifically Red Sox fans, where they live, work, and play. BetMGM continues to advertise around Boston in various forms, and with Soofa, they were able to strategically target their intended audiences with ease. 

Interested in impactful results like these? Try Soofa Signs for your next campaign. Book Now to get started today or fill out our advertiser interest form.