High Museum of Art Uses Soofa Outdoor Advertising to Inspire Atlanta
The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs.
The team knew that Soofa Signs could quickly reach the city with their message of reopening and safety measures, outside of their own digital network.
To measure the success of the out-of-home marketing campaign in a data-driven way, Soofa partnered with StreetMetrics to conduct a foot traffic study during the first three months of the campaign. The data showed that art-lovers around the city were inspired to safely visit!
