Introducing the Engagement Takeover: Out of Home Advertising People Want to Interact With
Triple your OOH engagement rate with an Engagement Takeover
Out of Home (OOH) is one of the most effective and results-driving advertising platforms. However, traditional OOH ads have primarily been something to look at—a description of a product and not much more.
What if OOH ads were something that pedestrians sought out and chose to engage with because they were part of the fabric of the neighborhood, showcased local voices, and gave an opportunity for expression?
Cue the Soofa Engagement Takeover.
Soofa has created the first OOH platform that invites the viewer to engage with your brand. While your full-screen takeover is displayed, users engaged in a native brand experience designed to draw them in. They’ll learn about your company or offering in context and see their neighbors’ answers to your provocative, interesting poll question.
Your brand takes over the entire screen in the place where people are standing, looking, and engaging with their local community. The crowd-sourced, local content from the poll question makes your brand feel closer to home for potential customers.
Soofa is bringing sponsored content—the type of advertising you might do for a magazine or podcast—outdoors.
Triple your out of home campaign engagement rate
Jack’s Abby Craft Lagers recently released a new brew—Conversation Piece. It’s all about having positive, non-political conversations around the holiday dinner table. To promote the brew and amplify their launch efforts, Jack’s Abby ran an Engagement Takeover for two weeks before Thanksgiving.
The takeover features an eye-catching countdown to Thanksgiving, a list of great conversation starters, a photo of the product offering, and a custom poll question. Pedestrians texted in their funniest answers to poll questions like “What was the hot topic at the dinner table this week?”
The takeover resulted in 3.5x engagements than Jack’s Abby’s standard, high-performing ads on our news feed layout.
Promote your employer brand and recruit locally
CarGurus turned to Soofa to share their job openings with the Boston tech audience and promote their employer brand as as a major tech player in Boston.
Viewers could quickly read poll responses, learning more about their neighbors while also walking away with a greater understanding and positive perception of the CarGurus brand.
100% of the people interviewed in field testing could immediately associate CarGurus with job openings.
Are your wheels spinning already on what you would put on your takeover? Consider this, if you owned the front page of the New York Times for a day, what would you say?