Watertown Amplifies Town’s Public Communications With Outdoor Advertising Signs

Town of Watertown has installed Soofa Signs to amplify the town’s public communications, sharing town updates, meeting agendas, and up-to-the-minute emergency messaging regarding COVID-19 and other emergent situations. 

The Town is the 11th municipality in the Greater Boston area to incorporate Soofa Signs into its smart city infrastructure.

Town Manager Michael Driscoll remarked, “The safety and well-being of Watertown residents is our first priority. We’re excited to deploy Soofa’s technology in Watertown to keep residents safe, informed, and connected to one another during this period of physical separation.” 

Watertown is installing three Signs in total, with the first placed outside of the Town Hall to display town updates, a town meeting and events calendar, a live feed of Watertown’s Twitter account, and local business offerings.

The Soofa Sign also promotes the town’s new emergency messaging service, the WatertownAlert Everbridge mobile app.

A QR code, which can be scanned to download the app, is on permanent display on the back of the Sign as part of the wayfinding vinyl.

“We are looking forward to working with Soofa to provide Watertown residents with the information they need to stay safe during this unpredictable time. We understand that having reliable, effective public communications systems in place is a core component of being prepared for any emergency, and we’re thrilled to use the Soofa Signs to communicate important updates to Watertown’s citizens.” 

— Christopher McClure, Chief Information Officer

Learn more about how Soofa Signs can amplify your city communications.