Soofa Hosts Webinar, “The Untold Impact of OOH Advertising”

On December 6th 2022, members of the Soofa marketing and sales team hosted a webinar titled, “The Untold Impact of OOH Advertising,” which illuminates the environmental impacts traditional out-of-home campaigns have on the planet. 

The webinar provided our team an opportunity to share extended research on this topic, including hard data about carbon emissions resulting from LED screens and how brands can begin to mitigate the environmental impact with alternative sustainable advertising options. 

In 2022 Soofa emphasized the importance of industry research about sustainability, which has given us more context as to how Soofa Signs compare to other traditional platforms.

During the online event, we presented our findings, explained how Soofa Signs fit into the OOH industry, and proposed sustainable action steps for industry leaders to consider. 

In 2023 our team plans to have more webinar events like this, since it allows us to connect directly with our network about the sustainable work we’re doing. Check out the entire webinar on our Youtube Channel.

Stay up to date with future events from Soofa by getting in touch below. 

Written by: Ally Peters

Ally is a Content Marketing Specialist at Soofa and spends her days researching and reporting on current trends in smart city infrastructure and OOH media.