New Survey Reveals Americans' Opinions on Ad Industry and the Climate Crisis
We all have a role to play when it comes to the decarbonization of our planet, and the ad industry is no different. A recent survey conducted by Pollfish for MediaPost sought to understand what Americans think about the ad industry’s involvement in the climate crisis, and the results were telling.
Two-thirds of respondents believe that the industry has an important role to play in decarbonization. When asked what specific role the ad industry should play, the top response was that advertisers and agencies should work to reduce the carbon footprint of the ads they create and place in media. Other responses included shifting ad budgets to media proven to reduce their carbon footprint and creating public service ads promoting decarbonization.
How does Advertising Affect the Climate?
It’s no secret that the OOH space has plenty of room for improvement. LED billboards and digital signage continue to be a top choice for brands due to their bright, vivid displays. However, one double-sided digital bus stop can consume 17,000 kWh of electricity a year, and an LED digital billboard consumes 41,000 kWh. These two signs alone release nearly 22 tons of CO2 into the atmosphere annually.
How to Improve Your Carbon Footprint
Fortunately for advertisers and agencies, new carbon-neutral options are emerging without sacrificing ROI. Soofa Signs are the only 100% solar-powered and sustainable OOH platform with zero carbon emissions. With the ability to customize campaigns in real-time and collect helpful data to understand impression counts and total ROI, Soofa is paving the way for a totally new smart, social, and sustainable advertising experience.