In addition to engaging their current following with fun, well-timed content, Lord Hobo wanted to introduce itself to a brand new audience of beer lovers in an authentic way.
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In partnering with Soofa, Everett furthered its commitment to being a leader in smart transportation
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The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games.
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In the year since I joined, we’ve scaled our team, brought on others who are passionate about the Soofa mission, and invited people to build a neighborhood news feed with us. We earned record revenue last quarter.
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In order to reach the Boston market in their most important season of the year, Loon Mountain used Soofa Signs to compliment their existing marketing strategy by reaching customers at street level.
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The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impact on more people.
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The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm.
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Drift wanted to reach the huge crowds at Atlanta Super Bowl weekend in areas with highest impact using clear and bold branding and awareness messaging for their conversational marketing platform. In addition to reaching the Super Bowl audience, they wanted to get their passionate social following online involved in the fun.
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As the Marketing and Customer Success Manager at Soofa, I’ve had more opportunities to network and grow in my field than ever before.
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Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.
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Over the past year we have worked closely with our city partners, local business communities across diverse neighborhoods, and, of course, the public (who is ultimately the end user of technology like digital signage in the public right of way) to realize the vision of the Soofa Sign as an outdoor digital neighborhood bulletin board.
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To keep The Tabernacle music venue packed with new and returning audiences, Live Nation needed a new way to raise awareness of Tabernacle programming among Atlanta residents in neighborhoods where influencers and tastemakers live.
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