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Newport US Realty Uses Soofa Digital Signs to Keep Atlantans Updated on Pop Up Row
Newport US Realty Uses Soofa Digital Signs to Keep Atlantans Updated on Pop Up Row

The team at Newport US Real Estate wanted to build awareness of Pop Up Row and introduce Atlantans and visitors to each new pop-up shop, letting them know this new attraction is just down the street.

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Case StudiesSandra RichterJuly 23, 2019Advertising, Atlanta
Why I work at Soofa: Civics, Community, and a Culture Built by Ladies
Why I work at Soofa: Civics, Community, and a Culture Built by Ladies

From Soofa’s mission to make cities smart, social, and sustainable, to the job itself (a fast-paced executive assistant/office manager role with an opportunity move way up within 90 days), to the dogs running around the office, I was in love.

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CareersSandra RichterJuly 12, 2019Soofa Sign, career
Lord Hobo Uses Soofa Signs to Speak to the Neighborhood Beer Lover
Lord Hobo Uses Soofa Signs to Speak to the Neighborhood Beer Lover

In addition to engaging their current following with fun, well-timed content, Lord Hobo wanted to introduce itself to a brand new audience of beer lovers in an authentic way.

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Case StudiesSandra RichterJune 24, 2019Advertising
Neighborhood News Feeds Make Waiting for the Bus More Enjoyable in Everett, MA
Neighborhood News Feeds Make Waiting for the Bus More Enjoyable in Everett, MA

In partnering with Soofa, Everett furthered its commitment to being a leader in smart transportation

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Case StudiesSandra RichterJune 14, 2019transit, everett
How the New England Revolution Activates their Soofa Sign Campaigns with Grassroots Marketing
How the New England Revolution Activates their Soofa Sign Campaigns with Grassroots Marketing

The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games.

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Case StudiesSandra RichterMay 31, 2019Advertising
Why I work at Soofa: Building community partnerships & growing revenue
Why I work at Soofa: Building community partnerships & growing revenue

In the year since I joined, we’ve scaled our team, brought on others who are passionate about the Soofa mission, and invited people to build a neighborhood news feed with us. We earned record revenue last quarter.

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CareersSandra RichterMay 15, 2019
How Loon Mountain Uses Soofa to Share Reactive Digital Out of Home Content
How Loon Mountain Uses Soofa to Share Reactive Digital Out of Home Content

In order to reach the Boston market in their most important season of the year, Loon Mountain used Soofa Signs to compliment their existing marketing strategy by reaching customers at street level.

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Case StudiesSandra RichterApril 11, 2019case study, local business
Introducing Cindy Huang, MBA Candidate at HBS and Stanford Engineer–Soofa's First City Development Fellow
Introducing Cindy Huang, MBA Candidate at HBS and Stanford Engineer–Soofa's First City Development Fellow

The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impact on more people.

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Sandra RichterApril 9, 2019
Soofa and Sidewalk Labs: Designing for Digital Transparency in the Public Realm
Soofa and Sidewalk Labs: Designing for Digital Transparency in the Public Realm

The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm.

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Sandra RichterMarch 25, 2019
How Drift Built Social Buzz with a Soofa Digital Out of Home Advertising Campaign
How Drift Built Social Buzz with a Soofa Digital Out of Home Advertising Campaign

Drift wanted to reach the huge crowds at Atlanta Super Bowl weekend in areas with highest impact using clear and bold branding and awareness messaging for their conversational marketing platform. In addition to reaching the Super Bowl audience, they wanted to get their passionate social following online involved in the fun.

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Case StudiesSandra RichterMarch 8, 2019Advertising
Why I work at Soofa: Opportunity, serendipity, and women helping women
Why I work at Soofa: Opportunity, serendipity, and women helping women

As the Marketing and Customer Success Manager at Soofa, I’ve had more opportunities to network and grow in my field than ever before.

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CareersSandra RichterMarch 5, 2019leadership, Soofa
Lime Uses Soofa Signs to Encourage MARTA Usage During Super Bowl LIII
Lime Uses Soofa Signs to Encourage MARTA Usage During Super Bowl LIII

Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.

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Case StudiesSandra RichterFebruary 27, 2019Advertising
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