Although out-of-home is one of the oldest advertising mediums, it continues to be impactful for both advertisers and audiences for a number of reasons. Here are some benefits to outdoor advertising around events! Read more here.
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Want to make the most of your advertising campaign? It’s time to think deeper about the best way your brand can connect with your intended audience. Here’s what to keep in mind when developing your hyperlocal campaign with Soofa.
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We all have a role to play when it comes to the decarbonization of our planet, and the ad industry is no different. A recent survey sought to understand what Americans think about the ad industry’s involvement in the climate crisis, and the results were telling.
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Although billboards are the most common form of out of home advertising law firms use, there's a better and sustainable option out there: solar powered Soofa Signs. Here’s why Soofa Signs can yield positive results for personal injury attorneys, and why advertising is so important to this industry.
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A new report shows that nearly two-thirds of marketers are now tracking the carbon emissions generated by their digital advertising campaigns. Here’s how sustainable advertising options like Soofa can drastically cut down on a brand’s carbon footprint and help begin their carbon neutral process.
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With steadily increasing outdoor activity and travel post-pandemic, out of home advertising (OOH) continues to expand and remains the second fastest growing platform for brands. Here are five reasons why out of home advertising is beneficial to advertisers.
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Out of home advertising has been used for almost two centuries, and has now become one of the most impactful ways for businesses to communicate with their consumers. As the OOH industry continues to grow today, more large and small companies are getting involved, suggesting that advertising can be very impactful when using out of home platforms
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It’s important for Soofa to measure ROI so advertisers and cities can see how their campaigns are performing. We’re able to help our customers calculate ROI in a number of ways to help them meet their various advertising goals.
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A solar-powered approach is what makes Soofa different from most outdoor advertisers. Learn why more and more companies are joining in on the sustainable outdoor advertising movement.
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By using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.
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We’re now 20 years into the attention economy. A model that’s served the interests of business quite well has led to a kind of “distraction lifestyle” for actual people. This is why the outdoor media market is growing. People want to feel present again.
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In partnership with the City of Boston Mayor's Office of New Urban Mechanics and the Emerson Engagement Lab, Soofa Signs have been deployed in diverse neighborhoods of Boston.
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