GroupM, WPP’s media investment group, recently released an update to their carbon calculator, which promises an accurate and omni-channel experience for brands looking to track their advertising carbon footprints. Read more here.
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We all have a role to play when it comes to the decarbonization of our planet, and the ad industry is no different. A recent survey sought to understand what Americans think about the ad industry’s involvement in the climate crisis, and the results were telling.
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A new report shows that nearly two-thirds of marketers are now tracking the carbon emissions generated by their digital advertising campaigns. Here’s how sustainable advertising options like Soofa can drastically cut down on a brand’s carbon footprint and help begin their carbon neutral process.
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