Soofa at Grocery Shop 2024: Unlocking New Opportunities for Retailers and CPG Brands

At GroceryShop 2024 in Las Vegas, Soofa team members Kiel Hauck and Taylor Land made waves by showcasing how Soofa’s solar-powered outdoor signs can help retailers and CPG brands engage with underutilized spaces and address key industry challenges. The event provided a platform for experts to discuss the future of retail marketing, with a clear focus on major themes like untapped outdoor opportunities, sustainability, multi-channel engagement, and driving application membership like delivery and recipe builders.

Untapped Opportunities in Outdoor White Spaces

Many retailers at the conference acknowledged that much of the outdoor spaces near their storefronts are underutilized. While indoor digital signage and in-store promotions have long been part of the marketing mix, outdoor spaces, particularly in parking lots, entrance points, and curbside delivery zones remain a blank canvas. Soofa’s solar-powered signs provide an innovative solution, transforming previously overlooked locations into prime communication real estate. Retailers and brands alike can leverage these spaces to engage customers as they approach stores, enhancing visibility and creating a truly paperless shopping experience.

Sustainability as a Priority

Sustainability continues to be a top priority for both retailers and consumers. As businesses seek to reduce their carbon footprints, the demand for eco-friendly marketing solutions has never been higher. Soofa Signs were on display and showcasing a sustainable alternative to traditional billboards and LED signage. Not only do they run entirely on renewable energy, they also blend seamlessly into urban environments without the need for extensive infrastructure. Retailers are increasingly looking for ways to support their sustainability goals, and Soofa’s green technology is an ideal fit.

Multi-Channel Engagement for CPG Brands

CPG brands, in particular, are feeling the pressure to expand their marketing strategies to include more touchpoints that connect with consumers outside of the store. Brands are realizing that to stay competitive, they need to enhance brand awareness across all consumer touchpoints, from digital ads to outdoor displays. Soofa Signs offer a unique opportunity to engage shoppers not only on their phones or inside stores but also in the physical spaces they frequent. By creating dynamic, location-specific content, CPG brands can amplify their message in real time, ensuring they stay top of mind throughout the customer journey.

GroceryShop 2024 highlighted the growing need for innovation in retail and CPG marketing. Soofa’s presence underscored the importance of capitalizing on untapped outdoor spaces, committing to sustainable practices, and embracing a multi-channel approach to consumer engagement. As retailers and CPG brands look to the future, Soofa’s solar-powered signs are poised to play a crucial role in transforming the way they connect with shoppers, both inside and outside the store.

Enhance your shopper experience with sustainable Soofa Signs. To learn more, send us an email hi@soofadigital.com