Soofa Signs at the DPAA Conference: A New Era of Outdoor Media
The recent DPAA (Digital Place-Based Advertising Association) Global Summit in New York City provided a space for innovation, vision, and leadership in the world of digital out-of-home (DOOH) advertising. Soofa’s founder, Jutta Friedrichs, and CEO, Toby Sturek, attended the conference and brought Soofa Signs along to provide real-time examples of their sustainable technology and branding capabilities.
With the theme of this year’s summit centering on the future of media and its role in shaping consumer experiences, Soofa Signs demonstrated how local engagement and sustainable technology can come together to create impactful OOH campaigns.
Soofa Signs' Approach to DOOH
Soofa Signs’ solar-powered, hyper-local design not only provides an effective platform for advertisers, but also encourages community engagement by displaying local content. The signs are strategically placed in high foot-traffic locations, benefiting advertisers and people who use the signs for information like transit, weather, and local event updates. Soofa’s flexible usage makes them a unique asset in the expanding world of DOOH media, where sustainability and community impact are priorities.
One of the key messages throughout the DPAA conference was the growing demand for sustainable media solutions. As climate concerns continue to be top of mind for many in the OOH industry, businesses are looking for ways to reduce their carbon footprint while still engaging with consumers. Soofa’s solar-powered design provides an eco-friendly alternative to traditional billboards and displays, while reaching thousands of passersby on foot.
Other key events at the conference revolved around election influences on DOOH, establishing brand responsibility, and programmatic ad options. On a discussion panel, Steve Kornacki, National Political Correspondent with NBC News & MSNBC, spoke on election polling and how bringing news onto OOH assets increases engagement. Soofa recently hosted a webinar on a related topic about navigating OOH advertising during political seasons. Check out the full conversation with our experts here.
The Future of DOOH
As the DOOH industry continues to evolve, technology also needs to adapt, especially to changing consumer behaviors and environmental challenges. Soofa Signs’ presence at the DPAA conference demonstrated that they are not just keeping up with these trends, but actively shaping the future of outdoor media.
See what Soofa Signs can accomplish for you brand by filling out our advertiser interest form.