The recent DPAA (Digital Place-Based Advertising Association) Global Summit in New York City provided a space for innovation, vision, and leadership in the world of digital out-of-home (DOOH) advertising. Soofa’s founder, Jutta Friedrichs, and CEO, Toby Sturek, attended the conference and brought Soofa Signs along to provide real-time examples of their sustainable technology and branding capabilities.
Read MoreAt GroceryShop 2024 in Las Vegas, Soofa team members Kiel Hauck and Taylor Land made waves by showcasing how Soofa’s solar-powered outdoor signs can help retailers and CPG brands engage with underutilized spaces and address key industry challenges. Check out highlights from the conference here.
Read MoreCheck out a summary and video of our recent webinar: Optimizing Your Ad Budget During Political Advertising Seasons, hosted by OOH experts Susan Remkiewicz and Chris Farnkopf. While political advertising seasons may present challenges, they also create opportunities for brands that are willing to think outside the box. With the right partners and a strategic approach, advertisers can successfully navigate this competitive landscape and achieve their campaign goals.
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