As the 2024 holiday season approaches, many brands are ramping up their marketing efforts to reach consumers at various touch points. Out-of-home (OOH) advertising is a unique opportunity for holiday campaigns because they offer visibility and engagement in high-traffic areas when consumers are most active. However, holiday ad clutter means your messaging needs to break through in a strategic way. Here’s how to optimize your OOH campaigns this holiday season to maximize impact.
Read MoreGrubStreet, a non-profit creative writing center, has been a beacon for aspiring writers and literary enthusiasts in Boston since 1997. We spoke to Nora Meiners, Marketing Operations Manager for GrubStreet, to learn more about why they chose Soofa for their recent OOH campaign and the positive impact they're seeing so far.
Read MoreStop and Shop, a large New England grocery store chain, recently took over Boston-area Soofa Signs to promote their new store location in Allston Yards. With stores in operation since 1918, Stop and Shop is a pro at knowing how to extend their brand reach with strategic communication and advertising. Learn why they chose Soofa and how their static ads earned them over two million impressions.
Read MoreThe New England Revolution, one of Major League Soccer's (MLS) premier teams, is celebrating another successful out-of-home (OOH) advertising campaign on Boston-area Soofa Signs. Soofa’s partnership with New England Revolution has been ongoing since 2019, and continues to set the standard for effective, community-centered advertising in the sports industry.
Read MoreWhile in operation for over half a century, BU MET has reached thousands of Boston natives and others through their various outreach strategies. They are currently running a digital and static ad campaign on Soofa Signs in Allston, Brookline, and Fenway to showcase their diverse range of educational programs while targeting audiences in local communities.
Read MoreZyp Run is the first cannabis delivery service operating in the Greater Boston area, and has quickly become a recognizable brand for their unique business strategy and purposeful advertising placements. They’re currently running a six-month digital and static campaign on Boston Soofa Signs and are already seeing positive impact.
Read MoreNight Shift is a brewing company in Everett, MA, and is no stranger to creative marketing strategies. In addition to social media, Night Shift Brewing also utilizes OOH marketing to connect with locals and tourists. We recently spoke to Kelly Scarpone, brand manager at Night Shift Brewing to learn more about their current advertising campaign on Soofa Signs, and why they chose our platform.
Read MoreCandlewick Press partnered with Soofa in Q4 2022 to bring their static ad campaign to parts of Boston. We spoke to Susan Batcheller, Executive Director of Sales Operations at Candlewick Press to learn more about their campaign and how they measured success.
Read MoreMain Street America hosted their annual conference, Main Street Now, in Boston, MA last week, and one of our City Growth Representatives, Jane Clark represented Soofa at the event in person. Read more about the four day event here!
Read MoreWe’re proud to announce that Soofa is featured on Built In’s 50 Best Small Companies to Work for in Boston in 2022! Read more here.
Read MoreSoofa Signs have arrived in Framingham, MA. The new Soofa Signs reflect the spirit of Jack’s Abby brewing and their hometown of Framingham.
Read MoreBuilding brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. Soofa Signs are proud to have lived in Atlanta since 2018, and we’ve learned plenty about the city since. Continue reading for our key learnings on building brand awareness in Atlanta.
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