Waterville Valley Resort Builds Brand with Real-time Content with Soofa

The Challenge:  

Waterville Valley Resort was looking for a new way to reach their audience in Boston–a task that’s increasingly hard as online content becomes more and more saturated.

They wanted to keep the Waterville Valley name top-of-mind for people dreaming up their next weekend adventure, no matter the season.

The Solution: 

Waterville Valley Resort leverages Soofa’s physical presence across Boston’s diverse neighborhoods to reach a wide demographic, from students and working professionals to families. 

During warmer months, the resort posted content showcasing their summer concert series and inspiring images of all the outdoor activities available at Waterville Valley, like hiking, biking, paddle-boarding, and swimming.

As winter approached, they started integrating content promoting their season passes. And with the season in full swing, they highlight lift ticket discounts, kids ski free programs, and their terrain report, which includes their lifts, trails, and acres currently open.

Waterville Valley’s content runs on Soofa Signs with relevant community content, real-time transit information, local events calendars, and other engaging content from local businesses.

Director of Marketing Matt Hesser uses Soofa as Waterville Valley Resort’s out of home marketing channel because “Soofa is actually creating an engagement point on the sidewalk to draw people into my content instead of a simple passive poster.”

Soofa conducts quarterly field testing to get the insights of the real people in neighborhoods in order to inform future creative for the team. 

“It’s easy to keep our content up-to-date using Soofa. We know people want to see the latest photos and terrain reports–This is something we were never able to do before outside of digital. With Soofa, we’re reaching a new audience with the best messaging possible, and getting real insights from the field.”

Now, Waterville Valley Resort reaches hundreds of thousands of people in Boston every month, reminding them that a weekend away is only a short drive North.