Lucky Strike Raises Awareness of their Venues with a Digital OOH Campaign

Lucky Strike Social in Boston owns a number of venues on Fenway’s popular Landsdowne Street, right outside of Fenway Park! Lucky Strike offers bowling, dancing, dining, and an enormous arcade. Next door you’ll find Cheeky Monkey, an energetic brewery that’s a neighborhood favorite and a haven for tourists in town for a game.

Challenge

The marketing team wanted to drive more foot traffic to their venues by reaching new people outside of their online following.

In addition, they wanted to raise local awareness of their events, corporate parties, and everyday offerings.

Solution

The Lucky Strike Social team extends their online content strategy to Soofa Signs in Fenway and Allston, the neighboring area a short subway ride away, and home to their target audience. 

In Fenway, they reach tourists and young professionals working and dining close by on Boylston Street. In Boston’s Allston neighborhood, they’re able to target a huge crowd of students looking for the best nightlife.

The team extends their online strategy to Soofa Signs easily with an always-on presence.

Using Soofa’s self-serve content management system, Soofa Talk, they’ve posted content highlighting events like Superbowl viewings, and New Year’s Eve, Mardi Gras, and Valentine’s Day parties. On hot summer days they reminded the neighborhood to come in and enjoy their air conditioning and frosty libations. Leading up to the holiday season, they promoted their event space for corporate and holiday parties! 

“Soofa is a core part of our marketing strategy in the neighborhood. We’re able to engage with a relevant offline audience while they’re in the best spot possible: here!”

-Ashley Arnoldy, Digital Media Coordinator, Lucky Strike Social / Cheeky Monkey Brewing Co.