To keep The Tabernacle music venue packed with new and returning audiences, Live Nation needed a new way to raise awareness of Tabernacle programming among Atlanta residents in neighborhoods where influencers and tastemakers live.
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Just as every city we work with is different, so is each neighborhood in a city. This means that one size doesn’t fit all in terms of outdoor communication strategy and tools, and working closely with every neighborhood to understand exactly what’s important and why is key. In Boston, we recently launched the third phase of our citywide Soofa Sign installation to continue testing and learning new ways the Soofa Sign adds value to neighborhoods and improves citizen experience
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With so many new bars, restaurants, and events popping up in the Boston’s Seaport District on a daily basis, Harpoon Brewery needed to remind people that their brewery and beer hall is just down the road, serving amazing beer and hosting lively events daily. With the Soofa Sign, Harpoon is able to reach visitors and residents alike on the sidewalks of the Seaport and remind them that a cold, locally-brewed Harpoon is just a short walk away.
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Loretta’s hosts dozens of events per month in Boston’s Fenway neighborhood, an extremely competitive market for bars, restaurants, and event venues. Loretta’s needed a new way to reach potential customers with advertising that fit their community-oriented roots. By leveraging their neighborhood Soofa Signs, Loretta’s now reaches people while they are out and about in the neighborhood and informs them about events at Loretta’s that are happening that week, day, or moment.
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Last week we installed Soofa Signs in the world-famous Boston Seaport, the neighborhood that is transforming Boston's waterfront. "A synergistic community of artists, innovators, and entrepreneurs, Seaport has forged a culture all its own. The atmosphere in Boston Seaport is steeped in history but imbued with a creative, youthful energy."
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The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres of the premier park.
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SmartATL, the dedicated Smart City Team for the City of Atlanta, partnered with Soofa to deploy Soofa Signs in the City’s most popular neighborhoods to reach people outdoors on the go, effectively extending the City's existing reach via its social media channels and online based communications.
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Reaching millions of people on a monthly basis using the Soofa Sign network in Downtown Las Vegas, Alibi is now moving past word of mouth to word on the street.
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After being selected as an early adopter of the Soofa Sign in 2017, the City of Atlanta has now deployed Soofa Signs in its greatest neighborhoods and uses the robust network to expand the reach of its 311 communications.
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The City deployed Soofa Signs to solve the problem of not being able to deliver real-time bus arrival information at every stop along the Downtown Loop. The Signs solve this problem while also providing the City an important new platform to reach and engage locals and visitors alike.
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The team from the City of Las Cruces not only wants to know what happens at one location or in one moment in time, but also how certain activities or new developments have a ripple effect across the entire downtown core.
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When faced with a nearly $400,000 capital expenditure to provide free public WiFi to residents and visitors, the City of Las Cruces paused and asked the important question, how many people actually spend time downtown? The City partnered with Soofa to measure pedestrian traffic and analyze the patterns of use. Learn more about how the City is transforming Soofa data into information to help make key strategic decisions.
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