Lime’s goal was to run a hyperlocal safety campaign in places where scooter ridership is highest and most heavily relied upon, and where there are some of the most vocal critics.
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Soofa partnered with the Engagement Lab @ Emerson College and Supernormal to temporarily install a dozen Soofa Signs across diverse Boston communities: Codman Square, Chinatown, and Lower Allston as part of Beta Blocks.
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After a successful pilot project, Soofa is collaborating with WS Development to launch additional Soofa Signs in the Seaport.
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The Kendall Square Association, BioMed, and Soofa share a vision for the future of Kendall Square to be a thriving, livable community.
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The team at Newport US Real Estate wanted to build awareness of Pop Up Row and introduce Atlantans and visitors to each new pop-up shop, letting them know this new attraction is just down the street.
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In addition to engaging their current following with fun, well-timed content, Lord Hobo wanted to introduce itself to a brand new audience of beer lovers in an authentic way.
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In partnering with Soofa, Everett furthered its commitment to being a leader in smart transportation
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The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games.
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In order to reach the Boston market in their most important season of the year, Loon Mountain used Soofa Signs to compliment their existing marketing strategy by reaching customers at street level.
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Drift wanted to reach the huge crowds at Atlanta Super Bowl weekend in areas with highest impact using clear and bold branding and awareness messaging for their conversational marketing platform. In addition to reaching the Super Bowl audience, they wanted to get their passionate social following online involved in the fun.
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Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.
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Over the past year we have worked closely with our city partners, local business communities across diverse neighborhoods, and, of course, the public (who is ultimately the end user of technology like digital signage in the public right of way) to realize the vision of the Soofa Sign as an outdoor digital neighborhood bulletin board.
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