5 Benefits of OOH Advertising with Soofa
With steadily increasing outdoor activity and travel post-pandemic, out of home advertising (OOH) continues to expand and remains the second fastest growing platform for brands. Here are five reasons why out of home advertising is beneficial to advertisers.
1. Marketing campaigns get more attention from consumers
With ads all around the internet, people are likely to feel overwhelmed at the amount of content on their personal screens. Many may click out of the ad as soon as possible, or install ad blockers on their devices in an attempt to see them less often.
However, with static or digital advertising out of home, people are more likely to notice the ads since they don’t have the control to make it go away, (unless they close their eyes).
Therefore, OOH advertisements have more recognition from people walking or driving by, especially if the ad is bold and stands out. Also, since OOH media has been used for a longer time than online advertising, more people accept and recognize it as a part of everyday life.
With Soofa Sign static options, brands can design a dynamic and impactful look which is sure to get attention from people walking by or reading the sign.
2. Custom campaign options to fit your business
At Soofa, our sales team are experts in the areas our signs live. So if you’re looking for a specific and impactful design approach, Soofa has you covered.
Soofa Signs and other OOH platforms offer flexible options which allows advertisers to customize their campaigns to reach specific demographics. Depending on the location of the sign, brands can achieve attention from the locals and tourists of that area, urban or rural.
Additionally, specific phrases and design choices can also change the way an ad is perceived based on location. For example, a brand may choose to write their ad with slang or recognizable terms from the area their advertisement is placed, or include colors that stick out compared to the environment around the ad.
3. OOH advertising has high impact for lower costs
With out of home advertising, brands get the most impact possible from their consumers, typically for a lower cost. Especially with Soofa Signs, installation cost is lower compared to other platforms, since the only thing we need are four bolts and a spot on the ground!
Lower costs can be especially helpful for smaller businesses who don’t have a large advertising budget but want to test out OOH.
OOH platforms also guarantee that people will see the ads since they’re up for a longer period of time than digital or print ads. Additionally, if an ad is placed in a high traffic area, it’s likely it’ll be seen by a larger audience.
4. Superior ROI capabilities
Some OOH platforms are now able to record helpful data for advertisers to determine the return on investment of their campaign.
This is especially true for Soofa Signs since we use Geopath technology to measure “impressions” or number of people walking by an ad at a given time. Therefore, advertisers can determine if their target location or design is effective at getting people’s attention.
Some advertisements can also track data by including interactive elements such as QR codes and call-to-action items. The easier the ad is to engage with, the more likely people will notice and use the interactive elements.
5. OOH media out performs other platforms
For all the previous reasons, it makes sense that over time OOH has proved to perform better than online or digital ads. With more people saturated in content online, it’s becoming more challenging to create meaningful connections and messages that really stand out.
According to an OOAA 2021 report and The Neuron, “75% of people polled stated that excessive time on devices is causing them to tune out of digital device ads – pointing to the strong potential for Out of Home advertising to take on greater potency to fill the void.”
Also, as the OOH industry continues to grow, more brands (especially large ones) are communicating to consumers this way.