What is Out of Home Advertising?
Out of home advertising has been used for almost two centuries, and has now become one of the most impactful ways for businesses to communicate with their consumers. As the OOH industry continues to grow today, more large and small companies are getting involved, suggesting that advertising can be very impactful when using out of home platforms.
Defining OOH Advertising
Out-of-home advertising (OOH), also called OOH media, is any visual advertising found in public, or outside the home. If you see an ad in person, and not on a personal device, it's likely you’re looking at an out of home ad. Some examples include:
Billboards
Indoor and outdoor signs
Street furniture (bus shelters, benches)
Signs in transportation areas
Taxis, Busses
Benefits of OOH advertising vs digital advertising
Digital advertising is everywhere, in the form of videos, photos, posts, and website pop-ups. However, ads like this can face challenges like ad blockers, and limited attention from the person they’re trying to reach.
Especially on social media, users consume so much content that it may be more difficult to get them to pay attention to an advertisement, since it’s very easy to scroll through without thinking about what they just saw.
Although digital ads are convenient to the companies putting them out, out of home ads demand more attention and receive more impact from consumers. Ads like billboards and street signs are more difficult to ignore, and are likely to catch the eyes of someone driving or walking past.
Additionally, with out of home advertising, businesses can also be mindful where their out of home ads are located. If they’re looking to reach a hyper-local audience, then choosing a location in their target demographic is the best way to ensure success.
How Soofa Signs fit into out of home
Soofa Signs are a very unique form of outdoor advertising since they run on solar energy. Each sign has a solar panel attached to the top, allowing it to be charged and powered by the sun.
In addition, the solar aspect of Soofa Signs creates a very flexible installation process. Since signs are not connected to electricity in the ground, they can be installed almost anywhere using just four bolts.
Some other out-of-home ads are placed in inconspicuous places like benches or trash barrels, whereas Soofa signs are aesthetic street furniture that are meant to stand out.
Companies who are using OOH media
In 2021, a trend emerged in the OOH space where large media companies dominated the industry. According to Movia, Allstate Insurance was the top spender in OOH in media quarter one last year. Following Allstate was Geico, Netflix, HBO and Google. It was noted that more media companies invested in OOH, specifically platforms that have streaming services.
As the COVID pandemic continues to ebb and flow, more people are outside now than since the pandemic began. As a result, the OOH market is slowly increasing again, as well.
At Soofa, we continue to see increased interest from large and small companies all throughout the country. Some of our notable 2022 out of home advertising campaigns include Harpoon, Red Bull, New England Revolution, and Wayfair.
Given Soofa’s customizable campaign and specific location options, more advertisers are recognizing the impact of out of home advertising can have on their business growth and engagement.
Ready to launch your own OOH advertising campaign with Soofa’s solar-powered signs? Fill out our online form or reach out to sales@soofadigital.com.