The New England Revolution Keep Winning with OOH Soofa Signs
The New England Revolution, one of Major League Soccer's (MLS) premier teams, is celebrating another successful out-of-home (OOH) advertising campaign on Boston-area Soofa Signs. Soofa’s partnership with New England Revolution has been ongoing since 2019, and continues to set the standard for effective, community-centered advertising in the sports industry.
Expanding Reach and Engagement
In an enthusiastic sports city like Boston, New England Revolution’s goal with their current OOH campaign is to stand out while increasing brand visibility by reaching a broader audience. Their digital and static ads are located on Soofa Signs in both busy and residential Boston neighborhoods like Fenway, Faneuil Hall, Seaport, Brookline, and more. By placing their ads in various neighborhoods, they’re reaching a wider demographic, and increasing their chances of gaining interest from new fans or seasoned soccer lovers.
The interactive nature of Soofa Signs allows the Revolution to create a more engaging fan experience than other OOH platforms are able to provide. For instance, fans can scan the QR code available on the Revolution’s digital ad to access exclusive content, purchase tickets online and check out their social media channels. This direct interaction boosts fan engagement and awareness, while also driving ticket sales and merchandise revenue.
Community-Centered Approach
One of the standout features of Soofa and New England Revolution is the shared focus on community. Their campaign doesn't just promote the team; it also contributes to the vibrancy and entertainment of local neighborhoods.
Soofa Signs are located in community spaces where they provide valuable information to residents like public service announcements or local event updates. So while locals view Soofa Signs for community information, the Revolution are getting more eyes on their campaign as well. This approach ensures that Soofa’s advertising is not intrusive but instead integrates seamlessly into the daily lives of communities.
A Win-Win Partnership
The continued success of the New England Revolution's OOH campaigns with Soofa highlights the power of strategic partnerships in modern advertising. As the team celebrates another season with Soofa Signs, it's clear that the collaboration with Soofa is more than just an advertising campaign—it's a commitment to enhancing the fan experience, promoting sustainability, and supporting local communities. The New England Revolution's forward-thinking approach ensures that they remain at the forefront of both the sports industry and the broader marketing landscape.
See what Soofa Signs can accomplish for your brand by emailing hi@soofadigital.com or filling out our advertiser interest form.