Stop & Shop’s Fresh OOH Campaign with Soofa
Stop and Shop, a large New England grocery store chain, recently took over Boston-area Soofa Signs to promote their new store location in Allston Yards. With stores in operation since 1918, Stop and Shop is a pro at knowing how to extend their brand reach with strategic communication and advertising. Learn why they chose Soofa and how their static ads earned them over two million impressions.
Community Centered Locations
Stop and Shop’s new Boston store is in Allston Yards, a vibrant shopping area located in the Allston-Brighton neighborhood. To prepare for their grand opening on June 21, Stop and Stop knew they needed an effective and quick way to reach locals. So in addition to their other OOH efforts, they added a one month digital campaign with Soofa to further amplify their reach.
They chose to have their ads on three Soofa Signs in Allston since they’re in nearby locations to Allston Yards, and the signs are strategically placed to attract the attention of pedestrians and drivers alike.
Additionally, Soofa Signs showcase a variety of community-focused content, including neighborhood news feeds, upcoming local events, public school notices, and social media updates. The integration of local information makes Soofa Signs a valuable resource for the community, enhancing the connection between Stop and Shop and the neighborhoods it serves.
Enhanced Customer Experience
The visually appealing design of their static ad, with vibrant graphics of fresh produce, immediately catches the eye. Their design not only reinforces the Stop and Shop brand image as a provider of fresh and healthy food options but also creates a pleasant visual experience for passersby. The combination of useful information and attractive design elements enhances the overall customer experience, making their Soofa Sign locations a focal point in the community.
Sustainable Advertising
Soofa Signs are known for their sustainable approach, as they are solar-powered and environmentally friendly. This aligns with Stop & Shop’s commitment to sustainability and responsible business practices. Their use of Soofa Signs underscores Stop & Shop’s dedication to reducing its carbon footprint while maintaining effective and dynamic advertising strategies.
As a result of their three sign static campaign with Soofa, Stop and Shop earned 2,734,661 estimated impressions over the course of one month. Estimated impressions are the number of estimated people that walk by and view the ad. High impression numbers are often a result of precise placement, and effective messaging.
Overall, this campaign not only promotes Stop and Shop products and services but also enriches the local community by providing valuable information. As Stop and Shop continues to innovate and engage with its customers, it reaffirms its position as a beloved and integral part of the communities it serves.
Interested in what Soofa Signs can accomplish for your brand? Email hi@soofadigital.com or fill out our advertiser interest form to learn more.