The City of Northampton, in partnership with UMassFive College Federal Credit Union (UMassFive), is bringing Soofa technology to its downtown area to increase street-level democracy in their community..
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Community asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
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Throughout a sponsorship term, Soofa conducts regular field testing as well as informal interviews with community stakeholders to collect feedback for sponsors on the perceptions of digital advertisement, creative and branding, and usefulness of Signs in the community.
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Brookline Bank reaches their community in a new way and positions themselves as an innovative brand with Soofa
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