GroupM, WPP’s media investment group, recently released an update to their carbon calculator, which promises an accurate and omni-channel experience for brands looking to track their advertising carbon footprints. Read more here.
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Outdoor / out-of-home (OOH) advertising is one of the earliest yet most adaptive forms of advertising. Think billboards, bus stops, ads on the sides of trucks, and those you see in shopping malls. Learn about the different types of outdoor advertising and discover what types are right for your business.
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Building brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. Soofa Signs are proud to have lived in Atlanta since 2018, and we’ve learned plenty about the city since. Continue reading for our key learnings on building brand awareness in Atlanta.
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Hyperlocal marketing strategy in 5 easy steps. From large to small business marketing efforts, local brand awareness is the key to lasting community brand loyalty. Learn how to effectively target, engage, and build brand fans.
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Community asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
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Building brand awareness is one of the most essential, top-funnel marketing strategies for building and growing a successful brand. As a homegrown Boston company, we know our city, how to build brand awareness in it, and ways to achieve results. If you’re looking to boost your brand in Boston, read on.
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We sat down (virtually) with marketers from REI and Jack’s Abby Brewing to discuss the importance of hyperlocal marketing and how to do it effectively to build engagement on a local level.
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