The recent DPAA (Digital Place-Based Advertising Association) Global Summit in New York City provided a space for innovation, vision, and leadership in the world of digital out-of-home (DOOH) advertising. Soofa’s founder, Jutta Friedrichs, and CEO, Toby Sturek, attended the conference and brought Soofa Signs along to provide real-time examples of their sustainable technology and branding capabilities.
Read MoreHow do you access your city’s public transit information? Check out how Soofa Signs are leading the way in sustainable city communication with our transit widget and more.
Read MoreCheck out our interview with DesignRush, an online professional partnership marketplace! Hear from our Lead Developer Jacques de Kock as he shares how Soofa's technology and other digital out of home (DOOH) platforms will become the future of smart cities.
Read MoreSoofa utilizes sensors in our kiosks to help cities optimize the use of their public spaces and better understand the volume of foot traffic in key areas of their city. However, it’s important to note that Soofa does not collect any identifying data from a person or device.
Read MoreE-Ink is the inventor of world leading e-paper technology, launched out of the MIT Media Lab in 1997. While e-paper is commonly seen in platforms like Kindles and Soofa Signs, its versatility knows no bounds. Read more to learn why e-ink technology is expanding eco-friendly possibilities for OOH advertising.
Read MoreSoofa Sign landowners can now receive content submissions from their community members. With this new feature, Soofa Signs will become a better platform for locals to share events, general messages, classifieds, and more. Read here to see how it works!
Read MoreThis week we welcome Alan Wolf, the Chief of Staff at the Office of Mayor Gina-Louise Sciarra, in Northampton MA. In this episode you’ll hear how the Northampton government takes time to listen to their community and implement, or not implement, city development projects. Listen in to find out what makes Northampton special, how they can accomplish projects quickly, what innovations they’re most proud of, and more.
Read MoreOn this episode of Bridging the Digital Divide, we welcome Jennifer Sanders, the Executive Director at Dallas Innovation Alliance in Dallas, Texas! With Jennifer, we talk about how Dallas Innovation Alliance creates digital equity in their communities, their recent projects, how the non-profit gathers valuable information from local people, and more. Listen in!
Read MoreSoofa, the pioneer of innovative solar-powered street-level digital media displays used for outdoor advertising and smart city communication, has announced Toby Sturek as its new Chief Executive Officer to lead the expansion of its out-of-home (OOH) offering in cities across the United States.
Read MoreWelcome to our first episode of Bridging the Digital Divide! Our first guest is Katherine Bonner, the Project Coordinator of Downtown Development Authority in Augusta, Georgia. In this conversation, we learn how Augusta uses technology to connect with its residents and promote collaboration in the community, as well as the city’s current and past community development projects, Katherine’s career background, and what makes Augusta so special.
Read MoreTo foster more citizen involvement in your city projects, it’s important to explore the concept of community-driven innovation, and take inspiration from cities that have successfully involved their residents in shaping urban landscapes.
Read MoreIn a time where environmental consciousness is on the rise, businesses are increasingly recognizing the importance of sustainable practices in all aspects, including OOH advertising. In this blog post, we'll delve into the growing importance of eco-conscious advertising practices and explore innovative examples of sustainable OOH campaigns.
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