Three Benefits of Hyperlocal Digital Advertising with Soofa
At Soofa, we’re proud to partner with cities and brands of all sizes. The best part is, these groups can mutually support each other with Soofa Signs because of our hyperlocal approach. Here are three ways brands can benefit from hyperlocal advertising with Soofa.
1. Message Alongside Hyperlocal Content
Soofa Signs live in large and small communities all over the U.S., and many use our online platform Soofa Talk to send messages to their neighborhoods. For example, some cities like Angleton, Texas, use Soofa Signs to post local transit schedules or neighborhood events. Additionally, in September 2022 some Florida cities used Soofa Signs to send emergency messages to their community during Hurricane Ian.
Hyperlocal content and features are frequently being updated on Soofa Signs, which makes it impactful for advertisers to appear alongside them. Since community members are already looking at Soofa Signs for information like polls, local job listings, or community events, advertisements are guaranteed to be viewed as well.
Also, Soofa’s internal team consistently works with community partners to learn what hyperlocal features will make their Soofa Signs more effective, so widgets and messages are always relevant.
2. Reach Your Target Audience
Since Soofa Signs have a very flexible installation process, they can reach locations and audiences other ad platforms cannot. Soofa Signs can seamlessly blend into a neighborhood by being in front of places like a local coffee shop, or at the start of a walking trail.
The wide array of location options is also a benefit to advertisers since they can closely consider what locations will help them reach their intended audience. For example in June 2022, RedBull hosted a diving event in Boston Seaport, so they partnered with Soofa to take over the signs in that area to reach locals and tourists. With the help of Soofa’s sign locations, RedBull was able to advertise to their intended audience in spots right near the event.
3. Guaranteed Viewers
Now more than ever, our city and brand partners are finding creative ways to embed their Soofa Signs in community life. For example, the Underline in Miami, Florida, uses Soofa Signs as part of their local walking club. Members track their mileage online and their results are then displayed on the signs along the walking path.
Since Soofa Signs are frequently used by our city partners and their communities, it benefits advertisers to send messages on signs that have people looking at local content already. No other out of home platform can guarantee that type of engagement, which is why we value our city partnerships so much.
Want to learn more? Fill out our advertiser interest form to get started with Soofa today.
Written by: Ally Peters
Ally is a Content Marketing Specialist at Soofa and spends her days researching and reporting on current trends in smart city infrastructure and OOH media.