Soofa’s 2023 report is here! Check out testimonials from our customers about their experience with Soofa Signs, why they chose us, and how they’re improving their OOH campaign results. Download the full report here!
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In today's dynamic and fast-paced marketing landscape, businesses are constantly seeking innovative ways to connect with their target audience. One way to do that effectively is measuring campaign data. Here are some essential key metrics that play a pivotal role in evaluating the effectiveness of an OOH ad campaign.
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Outdoor / out-of-home (OOH) advertising is one of the earliest yet most adaptive forms of advertising. Think billboards, bus stops, ads on the sides of trucks, and those you see in shopping malls. Learn about the different types of outdoor advertising and discover what types are right for your business.
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By using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.
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We’re now 20 years into the attention economy. A model that’s served the interests of business quite well has led to a kind of “distraction lifestyle” for actual people. This is why the outdoor media market is growing. People want to feel present again.
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