7 Ways to Optimize Your OOH Ad Campaign this Holiday Season

As the 2024 holiday season approaches, many brands are ramping up their marketing efforts to reach consumers at various touch points. Out-of-home (OOH) advertising is a unique opportunity for holiday campaigns because they offer visibility and engagement in high-traffic areas when consumers are most active. However, holiday ad clutter means your messaging needs to break through in a strategic way. Here’s how to optimize your OOH campaigns this holiday season to maximize impact.

1. Choose High-Traffic, Strategic Locations

At the end of the year, people are on the go more than ever. Shopping districts, airports, transit hubs, and city centers become prime locations for reaching consumers searching for gifts, attending events, and traveling. Consider mapping out your campaign to include places with high foot-traffic, especially if your brand offers holiday essentials or gift items. Digital OOH (DOOH) screens in busy urban areas like Soofa Signs provide hyper-local exposure to diverse audiences and can adapt messaging to match the location.

2. Embrace Dynamic Creative

Holiday shoppers respond well to personalized, relevant messages. Use dynamic creative to update your OOH ads in real-time based on factors like weather, time of day, or events. For example:

Countdown Timers: Adding countdowns to key holiday dates, like “Only 5 days until Christmas!” can add urgency.

Localized Messaging: Customize your ads by neighborhood, mentioning nearby store locations or holiday events.

Weather-Responsive Content: Promote seasonal products or services based on current weather conditions.

3. Create Interactive, Multi-Channel Experiences

One of the most effective ways to elevate OOH during the holidays is by making it interactive. Soofa Signs are the perfect platform to accomplish consumer engagement because brands can leverage QR codes, social media integrations, mobile app links, and more to connect with consumers directly from the street.

Additionally, with Soofa’s hyper-local DOOH placements, these interactive touchpoints can become a way for customers to engage with your brand across multiple channels, increasing brand loyalty and engagement.

4. Sync With Online Marketing Channels

As consumers switch between digital and physical spaces, it’s essential to create a cohesive experience across all channels. Sync your OOH ads with social media, email marketing, and display ads to reinforce your messaging. For instance, if you’re promoting a holiday sale, use similar imagery, color schemes, and calls to action both online and offline to ensure brand consistency. This multi-channel approach can help you boost ad recall and guide consumers down the funnel with a cohesive experience.

5. Feature User-Generated Content and Reviews

Trust is a powerful motivator during the holiday season. Featuring real customers and their positive experiences with your brand in OOH ads can provide the social proof shoppers need to make a purchase. Consider displaying user-generated content (UGC) such as testimonials, reviews, or customer photos in holiday campaigns. Soofa Signs make it easier than ever to upload and share UGC in a visually appealing format, which adds credibility to your brand's message.

6. Focus on Sustainability

Sustainability resonates strongly with consumers, especially during the holidays when environmental concerns around waste and overconsumption are top of mind. Highlight eco-friendly initiatives or products within your OOH ads to appeal to conscientious shoppers. Additionally, using sustainable, community-centered platforms like Soofa Signs, which are solar-powered and designed to be eco-friendly, can also enhance your brand’s appeal as a sustainable choice.

7. Leverage Seasonal Creativity for Brand Appeal

Holiday campaigns offer brands a chance to have fun with creative themes that resonate with the season. Think festive colors, seasonal graphics, and even holiday mascots. If you’re launching a series of holiday-themed OOH ads, use cohesive visuals that tell a story or connect with consumers’ nostalgic side. By focusing on the unique emotions tied to the holidays, you can create a campaign that is both engaging and memorable.

The holiday season brings an exciting chance for brands to capture attention with fresh, meaningful, and interactive OOH campaigns. By carefully selecting locations, leveraging data, creating multi-channel experiences, and focusing on sustainability, you can ensure your brand stands out in the holiday crowd and leaves a lasting impression on consumers.

See what Soofa Signs can accomplish for your brand this holiday season! Fill out our landowner interest form to get started.