The New England Revolution utilizes all types of OOH platforms, including Soofa Signs. We spoke to Justin Rogers, Director of Marketing and Digital Advertising for the New England Revolution to learn what OOH platforms helps them build brand awareness, and why they continue to use Soofa Signs.
Read MoreWith the fast development of artificial intelligence (AI) tools, there are countless options available to help accelerate your marketing efforts. So if you’re new to AI or want recommendations, here are some platforms and ways to use them that will help you build your next OOH campaign faster.
Read MoreNight Shift is a brewing company in Everett, MA, and is no stranger to creative marketing strategies. In addition to social media, Night Shift Brewing also utilizes OOH marketing to connect with locals and tourists. We recently spoke to Kelly Scarpone, brand manager at Night Shift Brewing to learn more about their current advertising campaign on Soofa Signs, and why they chose our platform.
Read MoreWith summer approaching and more people outside, seasonal OOH advertising campaigns are in full effect. To make the most of the warmer months in 2023, here are a few tips to create campaigns that will make a big difference for your brand.
Read MoreKingman and Heritage Islands is a conservation area in Washington D.C., made up of wetlands, walking trails, and parks for the public to enjoy. We spoke to Ed Dunne, Water Quality Manager and Lee Cain, Land Manager for Kingman and Heritage Islands about how their Soofa Sign works to help their efforts in environment education, and how the public has responded to it.
Read MoreWith a population of about 6,000 residents, Bay Harbor Islands is a tight knit and lively area. They currently have one Soofa Sign in their community, and many people have begun to notice how it works. We spoke to Bridget Anne Morin, Director of Communications for Bay Harbor Islands, to hear more about how she uses their Soofa Sign, and how the community interacts with it.
Read MoreCandlewick Press partnered with Soofa in Q4 2022 to bring their static ad campaign to parts of Boston. We spoke to Susan Batcheller, Executive Director of Sales Operations at Candlewick Press to learn more about their campaign and how they measured success.
Read MoreWith so many potential options available to make your city or space more attractive and inviting, how do you know where to start? We've simplified the process by analyzing 5 strategies ranging from placemaking, to focusing on marketing existing strengths.
Read MoreUMassFive is a credit union located primarily in Western and Central Massachusetts. They first partnered with Soofa back in 2021 to bring their signature purple color to Soofa Signs in Downtown Northampton, in collaboration with the city of Northampton. Since then, the Soofa and UMassFive partnership has only continued to grow.
Read MoreAs our engineering team works with landowners to bring more software updates to Soofa Signs, here’s a breakdown of what widgets landowners can take advantage of now, and how they work.
Read MoreSoofa recently launched a ‘Book Now’ option on our website, which allows anyone to build custom digital campaigns quickly and at a reduced cost. The Book Now platform is designed for brands or small businesses who want to try out a campaign with us, without a major commitment.
Read MoreMain Street America hosted their annual conference, Main Street Now, in Boston, MA last week, and one of our City Growth Representatives, Jane Clark represented Soofa at the event in person. Read more about the four day event here!
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