GroupM, WPP’s media investment group, recently released an update to their carbon calculator, which promises an accurate and omni-channel experience for brands looking to track their advertising carbon footprints. Read more here.
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With the growing effects of climate change, sustainable practices become increasingly important for everyone, and advertisers are no exception. As more brands publicly promote an eco-friendly approach through digital advertising, how much are these ads actually costing the planet? Here’s how to get started with creating a carbon neutral campaign for 2023.
A solar-powered approach is what makes Soofa different from most outdoor advertisers. Learn why more and more companies are joining in on the sustainable outdoor advertising movement.
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We gave STEM school John D. O'Bryant a bench so students can hack it. Here's the story of how Soofa got scholastic.
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