Each year, the Greater Boston Chamber of Commerce recognizes six small businesses for their contributions to the region, their customers, employees, and communities.
Read More
Soofa Signs will be used to push out important PSAs, health guidelines, and resources for community members and businesses alike, as well as real-time transportation information.
Read More
Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far.
Read More
By using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.
Read More
The pedestrian sensors in Soofa Signs that measure real-time pedestrian traffic show that residential neighborhood hubs where businesses like pharmacies and grocery stores are located are attracting the most foot traffic, from residents getting some fresh air and exercise or shopping for essentials.
Read More
We’ve been working with amazing partners in 2020, who have handled the changes in the advertising landscape with ingenuity and grace. Here’s how some of the brands running Soofa campaigns are changing their messaging.
Read More
As more people are working from home and staying local, there has been an outpouring of community love in the form of Soofa content.
Read More
The BAC team quickly pivoted creative to reflect their move to a virtual spring curriculum to keep their students healthy and safe. Within a day of announcing the change, the team replaced creative with an opportunity for individuals to RSVP for a virtual Open House!
Read More
Soofa provides cities with a tool that, in times of emergency, allows for both flexible and instantaneous messages. We are working with government partners to design specific COVID-19 PSA templates, which can be easily adapted to post new updates regarding school closures, canceled events, transportation disruptions, relief fund options, and general public health guidelines.
Read More
The High knew that with Soofa’s wide sign network across Atlanta, they could raise awareness among Atlantans from Midtown, to Little Five Points, to Downtown and beyond.
Read More
The City of Malden is installing Soofa Signs in Malden Center that will improve public communication, enhance wayfinding for visitors, and empower the local business community to advertise to passersby.
Read More
Waterville Valley Resort was looking for a new way to reach their audience in Boston–a task that’s increasingly hard as online content becomes more and more saturated.
Read More