The marketing team wanted to drive more foot traffic to their venues by reaching new people outside of their online following.
Read More
As the days are getting shorter and the temperatures are falling this winter, it’s easy to imagine spending more time inside at home, snuggled up with some Netflix, eating food that was delivered. But that’s not the case in neighborhoods like Fenway, Kendall Square, and Seaport where our partners - innovative real estate developers including BioMed, WS Development, and Samuels & Associates - are doubling down on the winter season and creating experiences that make cold cool.
Read More
Lime sought out Soofa as the only digital outdoor platform that could reach the audience most important for them.
Read More
Here’s what we’ve learned so far through the Lower Allston, Chinatown, and Codman Square experimentation zones and the Beta Blocks process.
Read More
During the campaign, LeakyCon saw a 6.7% increase in organic and paid search traffic in the Boston zip codes they were running in.
Read More
We’re now 20 years into the attention economy. A model that’s served the interests of business quite well has led to a kind of “distraction lifestyle” for actual people. This is why the outdoor media market is growing. People want to feel present again.
Read More
Soofa Signs can measure how many people have seen a piece of content that is running on the Signs, using a metric that is called impressions.
Read More
Park Tavern uses Soofa Talk Local Business to expand their reach beyond their corner of Piedmont Park and across the city's most popular neighborhoods.
Read More
Soofa Signs are capable of displaying content with super high-resolution electronic paper, generating unprecedented user engagement. Imagine: a giant Kindle Reader on the sidewalk in your neighborhood.
Read More
Brookline Bank reaches their community in a new way and positions themselves as an innovative brand with Soofa
Read More
Soofa Signs first arrived in Brookline in late September 2019, championed by the Brookline Select Board and supported by numerous Town departments like Transportation and Economic Development, the Brookline Chamber of Commerce, Coolidge Corner Merchants Association, Brookline Village Business Association, and numerous resident advisory committees.
Read More
CultureHouse wants to raise awareness for their space, continuing to improve livability in their local community by giving the public this designated area to meet their neighbors and have a good time.
Read More