Soofa Success Stories
Dr. Sheffield’s Toothpaste, the official toothpaste of the Boston Red Sox, activated their partnership in new ways that would reach their target audience during a challenging season for baseball.
Rollo is always on the lookout for new, innovative ways to embed the team in neighborhoods they work in. He explains, “We’re trying to meet our customers where they are.”
After Massachusetts announced reopening plans in early June, local destinations and attractions were looking for a unique way to reach people in the Boston area.
While Soofa Signs are able to track the number of people who walk by while an ad is running with sensor technology, Jack’s Abby wanted to dig in further. We collaborated on a test to discover if people who were walking by the ads were actually engaging with the content.
Mainvest is sharing the news with Soofa Signs in Allston and surrounding neighborhoods to reach people who love Great Scott.
We’ve been working with amazing partners in 2020, who have handled the changes in the advertising landscape with ingenuity and grace. Here’s how some of the brands running Soofa campaigns are changing their messaging.
The BAC team quickly pivoted creative to reflect their move to a virtual spring curriculum to keep their students healthy and safe. Within a day of announcing the change, the team replaced creative with an opportunity for individuals to RSVP for a virtual Open House!
The High knew that with Soofa’s wide sign network across Atlanta, they could raise awareness among Atlantans from Midtown, to Little Five Points, to Downtown and beyond.
Waterville Valley Resort was looking for a new way to reach their audience in Boston–a task that’s increasingly hard as online content becomes more and more saturated.
The marketing team wanted to drive more foot traffic to their venues by reaching new people outside of their online following.
Lime sought out Soofa as the only digital outdoor platform that could reach the audience most important for them.
During the campaign, LeakyCon saw a 6.7% increase in organic and paid search traffic in the Boston zip codes they were running in.
Park Tavern uses Soofa Talk Local Business to expand their reach beyond their corner of Piedmont Park and across the city's most popular neighborhoods.
Brookline Bank reaches their community in a new way and positions themselves as an innovative brand with Soofa
CultureHouse wants to raise awareness for their space, continuing to improve livability in their local community by giving the public this designated area to meet their neighbors and have a good time.
When Soofa partners with sustainable and innovative car sharing companies and micro mobility startups, our goal is to help people see and experience even more of their city.
Lime’s goal was to run a hyperlocal safety campaign in places where scooter ridership is highest and most heavily relied upon, and where there are some of the most vocal critics.
The team at Newport US Real Estate wanted to build awareness of Pop Up Row and introduce Atlantans and visitors to each new pop-up shop, letting them know this new attraction is just down the street.
In addition to engaging their current following with fun, well-timed content, Lord Hobo wanted to introduce itself to a brand new audience of beer lovers in an authentic way.
The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games.
Drift wanted to reach the huge crowds at Atlanta Super Bowl weekend in areas with highest impact using clear and bold branding and awareness messaging for their conversational marketing platform. In addition to reaching the Super Bowl audience, they wanted to get their passionate social following online involved in the fun.
Insights
Soofa Signs are the industry’s only solar-powered information and advertising platform, and their job is to improve local and visitor experiences in communities everywhere. Learn more about how Soofa Signs work, and how to bring them to your city!
Want to make the most of your advertising campaign? It’s time to think deeper about the best way your brand can connect with your intended audience. Here’s what to keep in mind when developing your hyperlocal campaign with Soofa.
Community asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
Residential neighborhoods are still favored spots though commercial spaces are on the rise.
Monitoring organic search traffic is a great and simple way to gain a deeper understanding of the impact of your outdoor campaign in the areas you’re running it.
It’s a consumer’s ability to recall the brand itself, not brand affinity, that causes repeat consumer behavior. Learn more about why brand awareness matters and how to build it.
By using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.
Soofa Signs can measure how many people have seen a piece of content that is running on the Signs, using a metric that is called impressions.
Soofa Signs are capable of displaying content with super high-resolution electronic paper, generating unprecedented user engagement. Imagine: a giant Kindle Reader on the sidewalk in your neighborhood.