Cities are using Soofa Signs to make governmental updates, public health guidelines, and other relevant neighborhood news accessible to all citizens through multilingual messaging.
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Using data on pedestrian movement throughout your city, you can reassure stakeholders that the city is still active – people are just using the space in a different way.
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Residential neighborhoods are still favored spots though commercial spaces are on the rise.
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Good communication is key for any partnership, and the relationship between local governments and their constituents is no exception. Effective city communications are consistent, transparent, far-reaching, and engage citizens in discussion and decision making processes.
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Navigating new areas can be disorienting, confusing, and downright frustrating. That’s why effective wayfinding systems are so important.
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Monitoring organic search traffic is a great and simple way to gain a deeper understanding of the impact of your outdoor campaign in the areas you’re running it.
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As states gradually lift coronavirus lockdown measures, local businesses are advertising their reopenings with Soofa Signs.
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It’s a consumer’s ability to recall the brand itself, not brand affinity, that causes repeat consumer behavior. Learn more about why brand awareness matters and how to build it.
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By using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.
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Here’s what we’ve learned so far through the Lower Allston, Chinatown, and Codman Square experimentation zones and the Beta Blocks process.
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We’re now 20 years into the attention economy. A model that’s served the interests of business quite well has led to a kind of “distraction lifestyle” for actual people. This is why the outdoor media market is growing. People want to feel present again.
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Soofa Signs can measure how many people have seen a piece of content that is running on the Signs, using a metric that is called impressions.
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