Soofa is Supporting Local Businesses for Free as Communities Reopen

As states gradually lift coronavirus lockdown measures, local businesses are advertising their reopenings with Soofa Signs.

InsightsSandra RichterJune 22, 2020bolts, COVID-19

Jack’s Abby Drives Engagement with Soofa Hyperlocal Marketing Signs in Uncertain Times

While Soofa Signs are able to track the number of people who walk by while an ad is running with sensor technology, Jack’s Abby wanted to dig in further. We collaborated on a test to discover if people who were walking by the ads were actually engaging with the content.

Case StudiesGuest UserJune 22, 2020Advertising

Mainvest Connects with Allston Community to Save Great Scott Rock Club

Mainvest is sharing the news with Soofa Signs in Allston and surrounding neighborhoods to reach people who love Great Scott.

Case StudiesSandra RichterJune 3, 2020Advertising

Why Does Brand Awareness Matter in a Marketing Strategy?

It’s a consumer’s ability to recall the brand itself, not brand affinity, that causes repeat consumer behavior. Learn more about why brand awareness matters and how to build it.

InsightsGuest UserMay 29, 2020Advertising

Podcast: Soofa CEO Discusses COVID-19 Response

Sandra Richter discusses Soofa’s response to the COVID-19 pandemic on the Brand Heart Podcast.

NewsGuest UserMay 28, 2020Podcast, Brand Heart, COVID-19, Sandra Richter

Soofa Wins Small Business of the Year Award for Innovation and Growth

Each year, the Greater Boston Chamber of Commerce recognizes six small businesses for their contributions to the region, their customers, employees, and communities.

Sandra RichterMay 27, 2020Boston, award

Revere Installs Soofa Digital Signs to Push Out Urgent City PSAs to Residents

Soofa Signs will be used to push out important PSAs, health guidelines, and resources for community members and businesses alike, as well as real-time transportation information.

Case StudiesSandra RichterMay 5, 2020bolts

4 Tools Soofa Is Using To Build a Productive WFH Culture

Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far.

soofaMay 1, 2020COVID-19

Breakdown on How to Measure Digital Out of Home Campaigns

By using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.

Pedestrian activity is changing–Here's how to adjust your hyperlocal marketing.

The pedestrian sensors in Soofa Signs that measure real-time pedestrian traffic show that residential neighborhood hubs where businesses like pharmacies and grocery stores are located are attracting the most foot traffic, from residents getting some fresh air and exercise or shopping for essentials.

Guest UserApril 21, 2020Advertising

How Advertisers are Addressing the Changing Landscape with Soofa

We’ve been working with amazing partners in 2020, who have handled the changes in the advertising landscape with ingenuity and grace. Here’s how some of the brands running Soofa campaigns are changing their messaging.

Case StudiesSandra RichterMarch 30, 2020Advertising

Residents use Soofa to Spread Positive Messages in Boston & Atlanta.

As more people are working from home and staying local, there has been an outpouring of community love in the form of Soofa content.

Sandra RichterMarch 20, 2020bolts

Keep up with Soofa Signs