The BAC team quickly pivoted creative to reflect their move to a virtual spring curriculum to keep their students healthy and safe. Within a day of announcing the change, the team replaced creative with an opportunity for individuals to RSVP for a virtual Open House!
Read MoreSoofa provides cities with a tool that, in times of emergency, allows for both flexible and instantaneous messages. We are working with government partners to design specific COVID-19 PSA templates, which can be easily adapted to post new updates regarding school closures, canceled events, transportation disruptions, relief fund options, and general public health guidelines.
Read MoreThe High knew that with Soofa’s wide sign network across Atlanta, they could raise awareness among Atlantans from Midtown, to Little Five Points, to Downtown and beyond.
Read MoreThe City of Malden is installing Soofa Signs in Malden Center that will improve public communication, enhance wayfinding for visitors, and empower the local business community to advertise to passersby.
Read MoreWaterville Valley Resort was looking for a new way to reach their audience in Boston–a task that’s increasingly hard as online content becomes more and more saturated.
Read MoreThe marketing team wanted to drive more foot traffic to their venues by reaching new people outside of their online following.
Read MoreAs the days are getting shorter and the temperatures are falling this winter, it’s easy to imagine spending more time inside at home, snuggled up with some Netflix, eating food that was delivered. But that’s not the case in neighborhoods like Fenway, Kendall Square, and Seaport where our partners - innovative real estate developers including BioMed, WS Development, and Samuels & Associates - are doubling down on the winter season and creating experiences that make cold cool.
Read MoreLime sought out Soofa as the only digital outdoor platform that could reach the audience most important for them.
Read MoreHere’s what we’ve learned so far through the Lower Allston, Chinatown, and Codman Square experimentation zones and the Beta Blocks process.
Read MoreDuring the campaign, LeakyCon saw a 6.7% increase in organic and paid search traffic in the Boston zip codes they were running in.
Read MoreWe’re now 20 years into the attention economy. A model that’s served the interests of business quite well has led to a kind of “distraction lifestyle” for actual people. This is why the outdoor media market is growing. People want to feel present again.
Read MoreSoofa Signs can measure how many people have seen a piece of content that is running on the Signs, using a metric that is called impressions.
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